or


[02/25/15 - 08:50 AM]
"The Voice" Is the #1 Big 4 Show of the Night by a 58% Margin, Matching Monday's Advantage
NBC spins the numbers for Tuesday, February 24.

[via press release from NBC]

'VOICE' IS UP VERSUS YEAR-AGO TUESDAY DEBUT, 'PARKS' FINALE JUMPS +60% VS. YEAR-AGO SEASON FINALE

'THE VOICE' IS THE #1 BIG 4 SHOW OF THE NIGHT BY A +58% MARGIN, MATCHING MONDAY'S ADVANTAGE

'THE VOICE' RETAINS 95% OF MONDAY'S PREMIERE RATING, UP FROM THE YEAR-AGO 79%

IT'S THE MOST-WATCHED 'PARKS' SINCE JANUARY 2012

NBC won Tuesday night among the Big 4 in every key demo.

Tuesday Results:

· The Tuesday debut of "The Voice" (3.8/11 in 18-49, 13.8 million viewers overall from 8-10 p.m. ET) is up +15% versus the fall finale in 18-49 (3.8 vs. 3.3 from 9-11 p.m. on Tuesday, Dec. 16, 2014) and up +7% in total viewers (13.822 million vs. 12.880 million). Last night's Tuesday debut is also up +31% versus what the Tuesday edition was averaging at the end of its prior cycle through the month of December in 18-49 (3.8 vs. 2.9 for Dec. 2, 9 and 16) and up +15% in total viewers (13.822 million vs. 12.039 million).

· "The Voice" is up +3% versus last winter's Tuesday premiere (3.7 from 8-9:01 p.m. on Tuesday, Feb. 25, 2014, which followed by two nights NBC's 18 nights of Sochi Olympics coverage) and is up +6% in total viewers (13.822 million vs. 13.045 million).

· The Tuesday "Voice" debut is currently retaining 95% of Monday's premiere rating in these prelim fast-affiliate results (3.8 vs. 4.0) and 93% of Monday's official-national rating (3.8 vs. 4.1), up from last year's 79% retention of Monday by the Tuesday debut (3.7 vs. 4.7).

· In total viewers, last night's telecast is up +2% versus Monday's premiere total-viewer result in prelim fast-affiliate ratings (13.822 million vs. 13.612 million), versus the year-ago 18% drop from Monday to Tuesday. If this increase holds in official nationals, it will be the biggest total-viewer increase from Monday debut to Tuesday debut in "Voice" history.

· "The Voice" is the #1 show of the night on the Big 4 in adults 18-49 by a +58% margin (3.8 vs. 2.4 for the #2 show, CBS's "NCIS"), after Monday's "Voice" also ranked #1 by a +58% margin (4.1 vs. 2.6 for "Bachelor"). In the time period, "The Voice" dominated, winning among the Big 4 in every key demographic.

· "The Voice" will add significant audience with time-shifted viewing -- first-run editions of Tuesday's "Voice" this season have grown by +24% in 18-49 rating (from a 3.24 to a 4.02) and more than 1.9 million viewers overall (12.1 million to 14.0 million) going from L+SD to L+7.

· The series finale of "Parks and Recreation" (1.6/5 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) jumped +45% in adults 18-49 versus the show's prior telecast (1.6 vs. 1.1 last week from 8:30-9) and up +69% in total viewers (4.189 million vs. 2.474 million).

· Featuring guest appearances by Vice President Joe Biden, Rashida Jones, Rob Lowe, Kathryn Hahn and Christie Brinkley, the "Parks" finale is up +60% versus the show's year-ago season finale (1.6 vs. 1.0 from 8-9 p.m. ET on Thursday, April 24, 2014) and up +55% in total viewers (4.189 million vs. 2.710 million). In the time period, "Parks" ranked #1 among ABC, CBS and NBC in women 18-49 and adults, men and women 18-34.

· Last night's series finale delivered the highest "Parks" 18-49 rating since Thursday, May 2, 2013 (1.6), following "The Office," and is the most-watched "Parks" telecast since Thursday, Jan. 19, 2012 (4.255 million), at 8:30 following "30 Rock."

· "Parks" will add substantial audience with time-shifted viewing -- "Parks and Recreation" originals have increased by +38% in 18-49 (from a 1.38 rating to a 1.91) and 868,000 viewers overall (3.6 million to 4.5 million) going from L+SD to L+7.

· Upscale: "Parks" delivers a strong concentration of upscale viewers, indexing at a 147 for adults 18-49 living in homes with $100K+ incomes with its 8 p.m. edition and 151 at 8:30 (100 represents an average concentration of those homes, "most current").

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 3.8... 4.6... 4.9
Parks and Rec... 1.6... 2.0... 2.2

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice ... 13.8 million... 15.6 million... 16.3 million
Parks and Rec ... 4.2 million... 4.8 million... 5.1 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.1/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2015]  
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· 30 ROCK (NBC)
· BACHELOR, THE (ABC)
· NCIS (CBS)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· VOICE, THE (NBC)





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