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[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[via press release from NBC]

"MYSTERIES OF LAURA" JUMPS +27% WEEK TO WEEK AND PULLS WITHIN 0.1 OF THE SERIES HIGH FOR A REGULAR-SLOT TELECAST

FEATURING GUEST STAR ERIC McCORMACK, 'LAURA' EQUALS ITS TOP 18-49 RATING SINCE OCT. 1

'SVU' MATCHES ITS HIGH SINCE JAN. 7

'CHICAGO P.D.' HAS FINISHED #1 OR TIED FOR #1 AMONG THE SLOT'S ABC-CBS-NBC DRAMAS IN 18-49 WITH NINE OF ITS LAST TEN ORIGINALS

Wednesday Primetime Results (Note that the NBC station in Portland carried NBA basketball):

· "The Mysteries of Laura" (1.4/4 in 18-49, 7.6 million viewers overall from 8-9 p.m. ET) jumped +27% week to week in 18-49 (1.4 vs. 1.1) and by +30% or more than 1.7 million persons in total viewers (7.6 million vs. 5.9 million).

· Featuring guest star Eric McCormack, last night's "Laura" captured the show's top rating since Nov. 19 (1.4) and equaled its high since Oct. 1 (1.5) "Laura" finished within 0.1 of the series record for a regular-slot telecast (1.5 on Sept. 24 and Oct. 1 during the first two weeks of the season). In total viewers, last night's episode was the show's most-watched since Dec. 10 (8.1 million).

· "The Mysteries of Laura" will grow significantly in L+7 -- "Laura" originals this season are increasing by +31% in 18-49 rating (from a 1.34 to a 1.75) and 1.8 million viewers overall (8.2 million to 10.0 million) going from L+SD to L+7.

· "Law & Order: Special Victims Unit" (1.6/4 in 18-49, 7.7 million viewers overall from 9-10 p.m. ET) equaled its high 18-49 rating since Jan. 7 (1.7) and delivered its most-watched telecast since that same date (7.760 million).

· "Law & Order: SVU" will increase substantially in L+7 -- "SVU" originals this season are growing by +69% in 18-49 rating (from a 1.68 a 2.84) and more than 2.9 million viewers overall (7.6 million to 10.6 million) going from L+SD to L+7.

· "Chicago P.D." (1.5/5 in 18-49, 7.3 million viewers overall from 10-11 p.m. ET) ranked #1 or tied for #1 in the hour among ABC, CBS and NBC in adults 18-49, adults 18-34, adults, men and women 25-54 and other key demos. "Chicago P.D." has now finished #1 or tied for #1 in the slot among the ABC-CBS-NBC dramas in adults 18-49 with nine of its last ten originals.

· Last night's "Chicago P.D." maintained or increased its rating from half-hour to half-hour in every key measure, despite the 10 p.m. hour, allowing it to rank #1 outright among those networks from 10:30-11 in adults 18-49 (1.5) and adults 25-54 (2.1).

· "Chicago P.D." will grow substantially in L+7 -- originals this season are increasing by +69% in 18-49 rating (from a 1.61 to a 2.72) and more than 3.3 million viewers overall (7.2 million to 10.6 million) going from L+SD to L+7.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Mysteries of Laura... 1.4... 1.6... 1.7
Law & Order: SVU... 1.6... 2.3... 2.5
Chicago P.D... 1.5... 2.4... 2.6

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Mysteries of Laura ... 7.6 million... 8.7 million... 9.0 million
Law & Order: SVU ... 7.7 million... 9.7 million... 10.4 million
Chicago P.D.... 7.3 million... 10.0 million... 10.6 million

In Late-Night Metered Markets Wednesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.3/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2015]  
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· CHICAGO PD (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MYSTERIES OF LAURA, THE (NBC)





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