TIME PERIOD-WINNING "THE ODD COUPLE" RETAINS SOLID 90% OF ITS PREMIERE ADULTS 18-49 RATING
"The Big Bang Theory" Tops Thursday in Viewers and Key Demos
"Mom" Grows its New 9:30 PM Time Period in Viewers, Adults 18-49 and Adults 25-54
CBS Wins Thursday in Viewers and Adults 25-54
The second episode of THE ODD COUPLE held a solid 90% of last week's premiere adults 18-49 rating, MOM grew its new time period in viewers and key demos, and THE BIG BANG THEORY again led the night, according to Nielsen preliminary live plus same day ratings for Thursday, Feb. 26.
At 8:00 PM, THE BIG BANG THEORY first in viewers (16.33m), adults 25-54 (6.0/17) and adults 18-49 (4.5/15). THE BIG BANG THEORY was the night's top program in viewers, adults 18-49 and adults 25-54.
At 8:30 PM, THE ODD COUPLE was first in viewers (11.04m), adults 25-54 (4.0/11) and adults 18-49 (2.8/09). THE ODD COUPLE retained 90% of last week's premiere adults 18-49 rating, 87% of its adults 25-54 rating and 81% of its viewers. THE ODD COUPLE was Thursday's #2 program in viewers and key demographics.
At 9:30 PM, the new time period premiere of MOM was second in viewers (8.16m), adults 25-54 (2.9/07) and adults 18-49 (2.1/06). Compared to the last first-run sitcom in the time slot ("The McCarthys" on Jan. 29), MOM was up +16% in adults 25-54 (from 2.5/06), +31% in adults 18-49 (from 1.6/05) and added +1.05m viewers (from 7.11m, +15%). Compared to the year-ago time period ("The Crazy Ones"), MOM was up +10% in viewers, +11% in adults 18-49 and +7% in adults 25-54. MOM was even in adults 18-49 with its last first run broadcast at 8:30 PM.
At 10:00 PM, THE VICTORIA'S SECRET SWIM SPECIAL (S) was second in households (2.7/05), viewers (4.02m), adults 25-54 (1.3/04) and adults 18-49 (1.0/03).
For the night, CBS was first in viewers (8.74m) and adults 25-54 (3.1/08) and was second in adults 18-49 (2.2/07).