SCIENCE CHANNEL SKYROCKETS IN FEBRUARY, CHARTS BEST MONTH EVER
-- Primetime Audience Delivery Records in All Key Demos Lead Record-Breaking Month --
(Silver Spring Md.) - Science Channel lifted off in the month of February with double digit Primetime audience growth in key demos P2+, P/M 25-54, and P/M18-49 to deliver its most watched month in network history. Driven by all-new original series WHAT COULD POSSIBLY GO WRONG and ALL AMERICAN MAKERS as well as returning hit OUTRAGEOUS ACTS OF SCIENCE, Science Channel outpaced its strong January success for its best month ever in Prime.
Competitively (for all ad supported cable nets in Prime) Science Channel climbed 11 spots for M25-54 delivery for the month vs. February 2014 (to 28 from 39) and seven spots on M18-49 (to 34 from 41). The network also out-delivered competitive networks, TRAV, CNN, H2, and ESPN2 in the M25-54 target. February also marked the network's youngest month (since September 2011) with a Prime median age of 46 years old.
Primetime Delivery Growth In Key Demos
February 2015 vs. February 2014
HH +22% (279 vs. 228)
P25-54 +26% (177 vs. 141)
W25-54 +21% (64 vs. 53)
M25-54 +28% (113 vs. 88)
P18-49 +23% (158 vs 128)
M18-49 +28% (102 vs. 80)
P2+ +23% (387 vs 314)
Total Day Delivery Growth In Key Demos
February 2015 vs. February 2014
HH +23% (192 vs. 156)
P25-54 +28% (113 vs. 88)
W25-54 +22% (39 vs. 32)
M25-54 +30% (73 vs. 56)
P18-49 +23% (102 vs. 83)
M18-49 +26% (67 vs. 53)
P2+ +24% (244 vs. 197)
Source: Primetime delivery growth measured in Nielsen's (L+3) data, competitive cable ranking claim based on Primetime delivery (M-Su 8p-11p).
About Science Channel
Science Channel, a division of Discovery Communications, Inc, is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach over 76 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/ScienceChannel.
About Discovery Communications, Inc.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.