Adult Swim ranked as basic cable's #1 network for the week in total day delivery of adults and men 18-24, 18-34 & 18-49. Total day delivery grew by +7% among adults 18-24 and +5% among adults 18-49.
On Friday Night, Newsreaders (12a) ranked #1 in its time period among all targeted adults and men, and Dinner with Brett Gelman (12:30a) won its timeslot among all key adults and men 18-34 and18-49.
Cougar Town attracted 2.6 million viewers in Live + 7 delivery for its Feb. 10 episode and encores. In key demos, the show garnered 1.6 million adults 18-49 and 659,000 adults 18-34. Across TBS's multiple platforms, Cougar Town is reaching an average of 2.9 million viewers per episode in its sixth and final season.
TBS's King of the Nerds scored growth once again, with the Feb. 13 episode and encores bringing in 1.9 million viewers in Live + 7 delivery (+3% vs. the prior week). The show also landed 1.2 million adults 18-49 (+9% vs. the prior week) and 524,000 adults 18-34. Across all of TBS's television, digital, and mobile platforms, King of the Nerds is reaching an average of 2.7 million viewers per episode in its third season.
Through the third week of February, Cartoon Network was the #1 network on all of television in total day delivery among all targeted boys. Total day delivery grew year over year among kids 2-11 by +6%, kids 6-11 by +13% and kids 9-14 by +3%. Prime was also up by +4% among kids 6-11 and +5% among kids 9-14.
Cartoon Network was the #1 destination vs. all TV with all key kids and boys on Thursday Night, with delivery growing between +78% and +97% across all targeted demos.
Saturday morning saw year-to-year gains across all key kids & boys, ranging from +20% to +52%.
TNT's Feb. 14 presentation of Neighborhood Sessions with Jennifer Lopez, the first in a series of music specials with partner State Farm(R), was watched by more than 1.8 million viewers in Live + 7 delivery. In key demos, the hour-long special drew 1.1 million adults 18-49, 1.0 million adults 25-54 and 635,000 adults 18-34.
For the week of Feb. 9, truTV's Impractical Jokers delivered 1.8 million total viewers in Live + 7 delivery and was a Top 5 performer in its timeslot among ad-supported cable networks with adults 18-49 and adults 18-34, as well as men 18-49 and men 18-34. It is also a hit with women, with Top 5 rankings in its timeslot with women 18-49 and Women 18-34.
truTV's new hit Hack My Life ranked as one of the Top 10 cable entertainment programs in its timeslot with men 18-34.
truTV primetime yielded a primetime median age of 36 for the week, two years younger than the same week a year-ago.
NBA on TNT
TNT's Feb. 26 NBA telecast featuring the Oklahoma City Thunder and Phoenix Suns averaged 1,548,000 total viewers with a 1.1 U.S. household rating, up 24% and 22%, respectively over the comparable game last year (Brooklyn Nets vs. the Denver Nuggets). Overall, TNT's Thursday night doubleheader - also featuring the Golden State Warriors and Cleveland Cavaliers - averaged a 1.4 household rating and 2,055,000 total viewers, up 8% and 3%, respectively, over the compared date last year.
Last week's NBA TV Fan Night, featuring the Indiana Pacers at the Oklahoma City Thunder, saw an increase of +54% in total viewership when compared to the same corresponding date in 2014. The network's original programming also continued to deliver gains in total viewership, with premieres of The Starters growing by +21% since the beginning of the regular season and this season's premieres of NBA Inside Stuff growing by +3% when compared to 2013-14. NBA TV's Wednesday premiere of Centers of the Universe, a 30-minute special focusing on the relationship between Yao Ming and Shaquille O'Neal, delivered an increase of +12% in total viewership compared to the same time period in 2014.