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[03/07/15 - 08:41 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Claims Demo Crown
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (3/6/15):

CBS (8.994 million viewers, #1; adults 18-49: 1.3, #1) pulled into the top spot on Friday with its mix of "The Amazing Race" (6.158 million viewers, #5; adults 18-49: 1.2, #T4), "Hawaii Five-0" (9.641 million viewers, #2; adults 18-49: 1.2, #T4) and "Blue Bloods" (11.183 million viewers, #1; adults 18-49: 1.4, #2).

ABC (5.653 million viewers, #2; adults 18-49: 1.2, #2) then claimed the silver with a special earlier "Shark Tank" (8.200 million viewers, #3; adults 18-49: 1.9, #1) and the premiere of "In an Instant" (4.380 million viewers, #6; adults 18-49: 0.9, #6).

Next up was NBC (5.633 million viewers, #3; adults 18-49: 1.1, #3) with a repeat of "Law & Order: Special Victims Unit" (4.180 million viewers, #7; adults 18-49: 0.6, #T8) followed by "Dateline NBC" (6.360 million viewers, #4; adults 18-49: 1.3, #3).

Meanwhile, FOX (2.284 million viewers, #4; adults 18-49: 0.7, #4) served up fresh installments from "World's Funniest Fails" (2.761 million viewers, #8; adults 18-49: 0.8, #7) and "Glee" (1.808 million viewers, #9; adults 18-49: 0.6, #T8).

And finally, a new "Hart of Dixie" (1.121 million viewers, #10; adults 18-49: 0.4, #T10) and repeats of "Whose Line Is It Anyway?" (0.821 million viewers, #12; adults 18-49: 0.3, #12) and another "Whose Line Is It Anyway?" (1.050 million viewers, #11; adults 18-49: 0.4, #T10) closed out the evening on The CW (1.028 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), said trio posted a 0.5, 0.3 and 0.4 rating, respectively.

Week-to-week changes (adults 18-49):
+9.09% - Hawaii Five-0
+9.09% - The Amazing Race
+8.33% - Dateline NBC
0.00% - World's Funniest Fails
0.00% - Glee
0.00% - Hart of Dixie
-6.67% - Blue Bloods (vs. 2/20/15)
-13.64% - Shark Tank (vs. 2/20/15)

Year-to-year changes (adults 18-49):
+72.73% - Shark Tank (vs. Last Man Standing/The Neighbors)
+14.29% - World's Funniest Fails (vs. Bones (Repeat))
+13.04% - Dateline NBC (vs. Grimm/Hannibal)
0.00% - Glee (vs. Enlisted/Raising Hope)
0.00% - Blue Bloods
-14.29% - Hawaii Five-0
-14.29% - The Amazing Race (vs. Undercover Boss)
-20.00% - Hart of Dixie (vs. Whose Line Is It Anyway? (Repeats))
-52.63% - In an Instant (vs. Shark Tank/20/20)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/7/14):

ABC (6.636 million viewers, #2; adults 18-49: 1.6, #1) repeated as demo champ on Friday with its original mix of "Last Man Standing" (6.096 million viewers, #7; adults 18-49: 1.3, #8), "The Neighbors" (3.557 million viewers, #9; adults 18-49: 0.9, #9), "Shark Tank" (7.486 million viewers, #4; adults 18-49: 2.0, #1) and "20/20" (7.597 million viewers, #3; adults 18-49: 1.8, #2).

CBS (9.866 million viewers, #1; adults 18-49: 1.4, #2) then was the overall draw with its mix of "Undercover Boss" (7.461 million viewers, #5; adults 18-49: 1.4, #T5), "Hawaii Five-0" (10.266 million viewers, #2; adults 18-49: 1.4, #T5) and "Blue Bloods" (11.870 million viewers, #1; adults 18-49: 1.4, #T5).

Next up was NBC (5.244 million viewers, #3; adults 18-49: 1.3, #3) with fresh installments of "Dateline NBC" (7.457 million viewers, #6; adults 18-49: 1.5, #T3), "Grimm" (5.639 million viewers, #8; adults 18-49: 1.5, #T3) and "Hannibal" (2.636 million viewers, #11; adults 18-49: 0.8, #10).

Meanwhile, FOX (2.496 million viewers, #4; adults 18-49: 0.7, #4) offered up repeat of "Bones" (3.290 million viewers, #10; adults 18-49: 0.7, #T11) alongside new episodes of "Enlisted" (1.824 million viewers, #12; adults 18-49: 0.7, #T11) and "Raising Hope" (1.581 million viewers, #13; adults 18-49: 0.5, #T13).

And finally, repeats of "Whose Line Is It Anyway?" (1.387 million viewers, #14; adults 18-49: 0.5, #T13), another "Whose Line Is It Anyway?" (1.335 million viewers, #15; adults 18-49: 0.5, #T13) and "Star-Crossed" (0.537 million viewers, #16; adults 18-49: 0.2, #16) on The CW (0.949 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Whose Line" posted a 0.4 rating at 8:00/7:00c and 0.3 rating at 8:30/7:30c while "Star-Crossed" managed a 0.1 rating.

Week-to-week changes (adults 18-49):
+25.00% - Dateline NBC
+16.67% - Enlisted
+8.33% - Last Man Standing
+7.69% - Undercover Boss
+7.14% - Grimm
0.00% - 20/20
0.00% - Blue Bloods
0.00% - Hawaii Five-0
-4.76% - Shark Tank
-10.00% - The Neighbors
-16.67% - Raising Hope
-27.27% - Hannibal

Year-to-year changes (adults 18-49):
+87.50% - Dateline NBC (vs. Fashion Star)
+40.00% - Hawaii Five-0 (vs. Golden Boy)
+12.50% - 20/20
0.00% - Enlisted (vs. Touch)
0.00% - Undercover Boss
0.00% - Grimm
0.00% - Blue Bloods
0.00% - Shark Tank
-11.11% - Hannibal (vs. Rock Center With Brian Williams)
-13.33% - Last Man Standing
-28.57% - Raising Hope (vs. Touch)
-30.77% - The Neighbors (vs. Malibu Country)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.4/8; CBS's "Late Show with David Letterman," 2.3/5; and ABC's "Jimmy Kimmel Live," 2.4/6 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.5/6; "Late Show," 0.4/2 and "Jimmy Kimmel Live," 0.7/3 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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