AUDIENCES DIG USA'S EPIC EVENT SERIES
THE MARCH 5 PREMIERE EPISODE OF 'DIG' GARNERED A COMBINED AUDIENCE OF 5.8 MM TOTAL VIEWERS WITH 2.2 MM IN 18-49 AND 2.6 MM IN 25-54
10pm Airing Watched by 3.8 MM Total Viewers, 1.3 MM 18-49 and 1.65 MM 25-54
New York, NY -- March 10, 2015 -- USA Network's epic event series, DIG, opened strong, garnering a combined L3 audience of 5.8 MM total viewers, 2.2 MM in 18-49 and 2.6 MM in 25-54 - across a total of 3 airings on March 5. The international murder mystery is executive produced by Tim Kring ("Heroes") and Gideon Raff ("Homeland"), and stars Golden Globe nominee Jason Isaacs ("Awake") and Anne Heche ("Save Me.")
The L3 average of the premiere telecast of DIG (March 5, 10:00 PM - 11:30 PM) had a +105% lift in total viewers over LS results, with 3.8 MM; an +88% lift in A18-49 with 1.3 MM viewers; and a +107% lift in A25-54 with 1.6 MM viewers.
The below chart shows the combined runs across all three plays on USA on Thursday March 5:
Live+3 18-49 25-54 2+
10pm 1342 1648 3767
11:23pm 489 580 1287
12:47am 363 407 756
Total 2194 2635 5810
In total, a combined audience of almost 9MM tuned in for the premiere of Dig across USA and its sister networks, including Bravo, E!, Esquire and Oxygen from March 5- March 8.
DIG tells the story of a murder mystery set against the backdrop of modern day Jerusalem, a city shrouded in ancient intrigue. When FBI agent Peter Connelly (Isaacs) takes a job stationed in Israel, he has no idea what is in store for him. As he sets out to solve the murder of a young American, he soon finds himself embroiled in an international mystery that delves into the Holy Land's darkest secrets. What Peter discovers is a conspiracy thousands of years in the making that threatens to change the course of history.
The series also stars Alison Sudol ("Transparent"), David Costabile ("Breaking Bad"), Screen Actors Guild Award-winner Richard E. Grant ("Downton Abbey"), Golden Globe Award-winner Regina Taylor ("The Unit"), Emmy Award nominee Lauren Ambrose ("Six Feet Under"), Tony Award nominee Omar Metwally ("Non-Stop") and Ori Pfeffer ("World War Z").
DIG is from Universal Cable Productions (UCP) and was developed by Keshet, in association with Gail Berman ("Buffy the Vampire Slayer") of The Jackal Group and Gene Stein ("Deception"). Keshet's Avi Nir ("Homeland"), Alon Shtruzman and Karni Ziv also serve as executive producers.
About USA Network
USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.
About Universal Cable Productions
Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted and digital content across media platforms for domestic and international distribution. UCP's content library spans classics such as Emmy-award winning, "Monk," and critic and fan favorites "Psych," "Battlestar Galactica," and "Warehouse 13." In the U.S., UCP's programming can be seen across various networks, including: "Dig," "Playing House," "Royal Pains," "Satisfaction" and "Suits" on USA Network; "Ascension," "Defiance," "Dominion," and "12 Monkeys" on Syfy; "Girlfriends' Guide To Divorce" on Bravo; "Difficult People" on Hulu; "Battlestar Galactica: Blood & Chrome" on Machinima Prime/YouTube, Syfy and DVD/Blu-Ray; and "Side Effects" on Awesomeness TV/YouTube. Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV.