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[03/17/15 - 08:43 AM]
NBC Wins Monday Among the Big 4 in All Key Demos with the #1 Show of the Night
NBC spins the numbers for Monday, March 16.

[via press release from NBC]

NBC WINS MONDAY AMONG THE BIG 4 IN ALL KEY DEMOS WITH THE #1 SHOW OF THE NIGHT, 'THE VOICE'; 'NIGHT SHIFT' JUMPS +15% TO TIE ITS SECOND-BEST RATING EVER

'VOICE' TOPS THE #2 SHOW OF THE NIGHT ON THE BIG 4, THE 'DANCING WITH THE STARS' PREMIERE, BY A +65% MARGIN IN 18-49

'VOICE' FINISHES WITHIN 8% OF LAST WEEK'S 3.6 FAST-AFFIL RATING

'NIGHT SHIFT' TIES FOR #1 AMONG ABC, CBS AND NBC AT 10 P.M.

Monday Primetime Results:

NBC won Monday night among the Big 4 in every key demographic, as the #1 show of the night, "The Voice," topped the #2 show, ABC's "Dancing With the Stars" premiere, by a +65% margin in adults 18-49, while "Night Shift" matched its second-highest rating ever.

· "The Voice" (3.3/10 in 18-49, 12.2 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night by a +65 margin in adults 18-49 (3.3 vs. 2.0 for the #2 show, ABC's "Dancing With the Stars" season premiere). "The Voice" is the #1 Big 4 show of the night in every key demo and topped the "Dancing" season premiere head to head in the 8-10 p.m. time period in every key demo.

· "The Voice finished within 8% of last week's 3.6 rating in these prelim fast-affiliate results and within 13% of last week's 3.8 in official nationals.

· "The Voice" grew dramatically through the two-hour time period, increasing by 0.8 of a point or +29% from its first half-hour to its fourth (2.8 to 3.6), stretching its lead over "Dancing" from 0.8 of a point from 8-8:30 to 1.5 from 9:30-10.

· "Live Plus Seven Day" Ratings: First-run editions of Monday's "Voice" this season have grown by +25% in 18-49 rating (from a 3.4.0 to a 4.26) going from L+SD to L+7 and by 2.2 million viewers overall (12.1 million to 14.3 million).

· Upscale: Last Monday's "Voice" was the #2 most upscale show on the Big 4 that night, indexing at 114 among in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

· "The Night Shift" (1.5/5 in 18-49, 5.7 million viewers overall from 10:01-11 p.m. ET) jumped +15% week to week (1.5 vs. 1.3) to equal the show's season high in 18-49 and second-highest rating ever. The 1.5 matches the show's high since its series premiere (1.6 on Tuesday, May 27, 2014). In total viewers, "Night Shift" is up week to week by +5% (5.740 million vs. 5.446 million).

· "The Night Shift" tied for the slot win among ABC, CBS and NBC in adults 18-49, as well as adults 18-34, and is #1 outright among those nets in men 18-49 and men 18-34.

· "The Night Shift" will grow significantly in L+3 - last week's "Night Shift" increased by +28% in 18-49 going from L+SD to L+3 (1.29 to 1.65). In total viewers, "Night Shift" grew by more than 1.2 million persons (from 5.4 million to 6.7 million).

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 3.3... 4.1... 4.2... 4.4
The Night Shift... 1.5... 1.8... 1.9... 2.0

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 12.21 million... 14.16 million... 14.50 million... 14.93 million
The Night Shift ... 5.74 million... 6.77 million... 7.17 million... 7.36 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· DANCING WITH THE STARS (ABC)
· NIGHT SHIFT, THE (NBC)
· VOICE, THE (NBC)





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