or


[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.

[via press release from ABC]

At 8p without a Lead-in ABC's Fresh Off the Boat Essentially Ties NBC's The Voice-led Undateable at 9pm

Fresh Off the Boat (8-8:30pm - 4.9 million and 1.4/5 in AD18-49): At 8pm opposite the start of NBC's The Voice, ABC's Fresh Off the Boat returned to original after the prior week's repeat and beat Fox's Hell's Kitchen for its 3rd consecutive original telecast, leading by 1.3 million viewers (4.9 million vs. 3.6 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Despite its 8pm time period without a network lead-in, ABC's Fresh Off the Boat essentially tied NBC's The Voice-led Undateable at 9pm in Adults 18-49 (1.5/5), while outdelivering week 2 of NBC's One Big Happy at 9:30pm (1.2/4) and Fox's finale of The Mindy Project at 9:30pm (0.8/3). The ABC freshman comedy was on par with its last original in the Fast Affiliate ratings (1.4/5 vs. 1.5/5), which adjusted up 1-tenth in the Nationals.

Repeat After Me (8:30-9pm - 3.6 million and 1.0/3 in AD18-49): At 8:30pm, ABC's Repeat After Me was up slightly from its last original in Total Viewers (3.6 million vs. 3.5 million) and mostly steady in Adults 18-49 (1.0/3 vs. 1.1/4).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.2 million and 1.5/5 in AD18-49): Shooting up from its lead-in at 9pm (+50%), ABC's Marvel's Agents of S.H.I.E.L.D. took second in its hour in Adults 18-49, beating NBC's The Voice-led comedies by 15% (Undateable/One Big Happy = 1.3/4). For the 2nd week in a row, the ABC drama was #1 in its slot among key Men demos (M18-34/M18-49). S.H.I.E.L.D. was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

· Based on its most recent Live + 7 Day ratings (3/3/15), S.H.I.E.L.D. tied its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday's #1 biggest broadcast gainer among Adults 18-49. On average season to date, S.H.I.E.L.D. is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

Forever (10-11pm - 4.4 million and 0.9/3 in AD18-49): At 10pm with its first original in 3 weeks, ABC's Forever returned mostly steady to beat NBC's The Night Shift in the hour among Total Viewers (+7% - 4.4 million vs. 4.1 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday's 10pm hour for ABC from the year-ago night with original programming and, on average, season to date is boosting its slot by 70% in Adults 18-49.

Quick Take for Tuesday, March 24, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Fresh Off the Boat" Returns to Original and Despite its Early Slot Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49

"Repeat After Me" Grows From its Last Original Telecast with Total Viewers

At 9pm, "S.H.I.E.L.D." Takes 2nd in Adults 18-49 and is No. 1 with Key Men

"Forever" Improves Tuesday's 10pm Hour this Season by 70% in Adults 18-49

Tuesday Night (03/24/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 6.9 million/1.9 rating and Live + 7 = 7.4 million/2.0 rating

"Repeat After Me:" Live + 3 = 3.7 million/1.0 rating and Live + 7 = 3.8 million/1.1 rating

"S.H.I.E.L.D.:" Live + 3 = 6.4 million/2.2 rating and Live + 7 = 7.1 million/2.5 rating

"Forever:" Live + 3 = 7.2 million/1.6 rating and Live + 7 = 8.1 million/1.7 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.9 million and 1.4/5 in AD18-49):

At 8:00 p.m. opposite the start of NBC's "The Voice," ABC's "Fresh Off the Boat" returned to first-run after the prior week's repeat and beat Fox's "Hell's Kitchen" for its 3rd consecutive original telecast, leading by 1.3 million viewers (4.9 million vs. 3.6 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Despite its 8:00 p.m. time period without a network lead-in, ABC's "Fresh Off the Boat" essentially tied NBC's "The Voice"-led "Undateable" at 9:00 p.m. in Adults 18-49 (1.5/5), while outdelivering week 2 of NBC's "One Big Happy" at 9:30 p.m. (1.2/4) and Fox's finale of "The Mindy Project" at 9:30 p.m. (0.8/3). The ABC freshman comedy was on par with its last original in the Fast Affiliate ratings (1.4/5 vs. 1.5/5), which adjusted up 1-tenth in the Nationals.

"Repeat After Me" (8:30-9:00 p.m. - 4.1 million and 1.2/4 in AD18-49):

At 8:30 p.m., ABC's "Repeat After Me" was up from its last original in Total Viewers (3.6 million vs. 3.5 million) and mostly steady in Adults 18-49 (1.0/3 vs. 1.1/4).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.2 million and 1.5/5 in AD18-49):

Shooting up from its lead-in at 9:00 p.m. (+50%), ABC's "Marvel's Agents of S.H.I.E.L.D." took second in its hour in Adults 18-49, beating NBC's "The Voice"-led comedies by 15% ("Undateable"/"One Big Happy" = 1.3/4). For the 2nd week in a row, the ABC drama was No. 1 in its slot among key Men (M18-34/M18-49). "S.H.I.E.L.D." was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

· Based on its most recent Live + 7 Day ratings (3/3/15), "S.H.I.E.L.D." matched its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday's biggest broadcast gainer among Adults 18-49. On average season to date, "S.H.I.E.L.D." is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

"Forever" (10:00-11:00 p.m. - 4.4 million and 0.9/3 in AD18-49):

At 10:00 p.m. with its first original in 3 weeks, ABC's "Forever" returned mostly steady to beat NBC's "The Night Shift" in the hour among Total Viewers (+7% - 4.4 million vs. 4.1 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday's 10:00 p.m. hour for ABC from the year-ago night with original programming ("Mind Games" = 0.7/2) and, on average, season to date is boosting its slot by 70% in Adults 18-49.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/24/15.





  [march 2015]  
S
M
T
W
T
F
S


· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIND GAMES (ABC)
· MINDY PROJECT, THE (HULU)
· NIGHT SHIFT, THE (NBC)
· ONE BIG HAPPY (NBC)
· REPEAT AFTER ME (ABC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)





most recent ratings | view all posts
[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[06/10/25 - 02:18 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for the 3rd Consecutive Week
On Thursday, "Nightline" scored its strongest telecast in Adults 25-54 (259,000) in nearly 3 months and best Adults 18-49 delivery (202,000) in 5 months.

[06/10/25 - 12:01 PM]
Netflix Top 10 Week of June 2: "Straw" Moves Viewers, "Ginny & Georgia" Has Peachy Season 3 Premiere in Top 10
Plus: UK crime thriller "Dept. Q" cracked the code and climbed to No. 2 in its second week (8.9 million views).

[06/10/25 - 11:58 AM]
ESPN Delivers Most-Watched NCAA Division I Women's College World Series on Record
The WCWS Finals, featuring Texas and Texas Tech, averaged 2.2 million viewers across linear as the Longhorns claimed their first national championship in the first three-game series since 2021.

[06/10/25 - 10:54 AM]
TNT Sports' Inaugural Roland-Garros Coverage in U.S. Delivers Record-Breaking Audience & Engagement
Sunday's Men's Singles Final between World #2 Carlos Alcaraz and World #1 Jannik Sinner peaked at 2.6 million viewers at 2:30 p.m. ET and averaged 1.8 million average viewers across TNT and truTV for the entire telecast.

[06/10/25 - 08:56 AM]
ESPN's Most-Watched Season of "Sunday Night Baseball Presented by Capital One" in Eight Years
ESPN's coverage of the Boston Red Sox victory over the New York Yankees on the June 8 edition averaged nearly two million viewers (1,919,000).

[06/09/25 - 12:46 PM]
"The 78th Annual Tony Awards" Hosted by Cynthia Erivo Delivers Its Largest Broadcast Audience Since 2019 and Its Largest Streaming Audience Ever
The telecast averaged 4.85 million viewers, up +38% from last year.

[06/06/25 - 10:42 AM]
"Live with Kelly and Mark" Soars with Star-Studded Week
"Live" ranked as the No. 1 talk show in syndication for 121 consecutive weeks across all key measures.

[06/04/25 - 07:01 AM]
ESPN Scores Stellar Pre-Finals Women's College World Series Viewership
Through the first 12 games, viewers have consumed 2.4 billion minutes of the WCWS across linear and ESPN+.

[06/03/25 - 03:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
For the 2nd week in a row, "Nightline" posted increases in Total Viewers, Adults 25-54 and Adults 18-49, turning in its strongest numbers across the board in more than 4 months.

[06/03/25 - 12:01 PM]
Netflix Top 10 Week of May 26: "Sirens" Enchants Top 10 Again, "Adolescence" Jumps to No. 2 on Most Popular
Also in English TV, "Cold Case: The Tylenol Murders" debuted at No. 2, as the three-part documentary series reexamined a string of unsolved murders tied to the over-the-counter painkiller that triggered a national panic in the '80s (11.9 million views).

[06/03/25 - 10:05 AM]
FOX MLB Scores 2.2 Million Viewers for 18-2 Yankees-Dodgers Blowout
The network's "Baseball Night in America" coverage was up 16% versus last year's FOX MLB regular-season average, despite heavy competition.

[06/03/25 - 09:40 AM]
ESPN Delivers Two of the Three Most-Watched Women's College World Series Non-Finals Games on Record
UCLA versus Tennessee delivered the largest softball audience in a decade.

[06/03/25 - 09:28 AM]
ESPN's Most-Watched Season of "Sunday Night Baseball" in Eight Years
The June 1 edition was the most-watched in seven years, since August 2018.

[06/03/25 - 07:32 AM]
Mega-Hit "Rock the Block" Delivers Another Standout Season for HGTV
The seven-episode run averaged a .66 live plus three-day rating among Adults 25-54 and a .84 live plus three-day rating among Women 25-54.