[03/30/15 - 08:45 AM]
The "iHeart Radio Music Awards" Grows 21% Versus NBC's Average in Its Time Period Last Season Excluding Sports in Adults 18-49
NBC spins the numbers for Sunday, March 29.

[via press release from NBC]

Sunday Primetime Results:

· The "iHeart Radio Music Awards" (1.7/5 in 18-49, 5.2 million viewers overall from 8-11 p.m. ET) grew +21% versus NBC's average in the time period last season excluding sports in adults 18-49 (with a 1.7 rating vs. a 1.4, L+SD non-sports) and finished within 0.2% of last season's slot average in total viewers (5.221 million vs. 5.234 million).

· The "iHeart Radio Music Awards" maintained 100% of its adult 18-49 rating from last year (1.7 from 8-11 p.m. on May 1, 2014) and is currently running within 5% of last year in total viewers (5.521 million vs. 5.477 million). These are NBC's best results in the time period since the "SNL 40" special on Feb. 15.

· The "iHeart Radio Music Awards" won the time period among the Big 4 in adults 18-4 and also ranked #1 in the slot among those networks in adults 18-34, adults 25-54 and all key adult-female demos. For its third and final hour from 10-11 p.m. ET, the "iHeart Radio Music Awards" won among ABC, CBS and NBC in every key ratings demographic - adults, men and women 18-34, 18-49 and 25-54.

· The "iHeart Radio Music Awards" led NBC to the nightlong win among the Big 4 in adults 18-34 (with a 1.1 average rating from 7-11) and women 18-34 (1.3).

· An encore telecast of "The Voice" (0.5/2 in 18-49, 2.8 million viewers overall from 7-8 p.m. ET) grew by +25% from half-hour to half-hour in adults 18-49 (from a 0.4 rating to a 0.5), +17% in adults 25-54 (0.6 to 0.7) and +29% in women 25-54 (0.7 to 0.9).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

  [march 2015]  


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