HGTV DELIVERS RECORD-BREAKING RATINGS IN FIRST QUARTER 2015
New York [For Immediate Release - March 31, 2015] HGTV, which continues to attract one of the most upscale audiences in cable, just ended its highest-rated quarter in network history, averaging a .58 prime rating and reaching more than 22 million viewers in primetime each week. In fact, HGTV's primetime ratings among viewers P25-54 grew 14% over last year - the highest ratings growth among Top 20 cable networks in the first quarter of 2015. In addition, HGTV was ranked #2 among viewers W25-54 versus all other ad-supported cable networks in the quarter. On weekends, it also was HGTV's highest-rated and most-watched quarter ever on Weekends [Saturdays and Sundays 7a-8p] among viewers P25-54, garnering an average rating of 0.53.
Five of HGTV's hit series - Rehab Addict, Fixer Upper, House Hunters Renovation, Property Brothers and Caribbean Life - are on pace to deliver their highest-rated seasons ever. In first quarter, Ellen's Design Challenge, Fixer Upper and Property Brothers drove the network to record viewing levels.
"The ratings momentum we're seeing is incredible when you consider the overall ratings trends in the crowded and very competitive marketplace," said Kathleen Finch, president, HGTV and DIY Network. "What we're doing is clearly resonating with our audience and helping us to attract more of the young upscale viewers that our advertisers love."
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).