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[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[via press release from Turner]

Adult Swim

Adult Swim ranked as basic cable's #1 network for the week in total day delivery of adults and men 18-24, 18-34 & 18-49. Total day delivery grew by +6% over the previous year among adults 18-24.

On Friday, The Jack & Triumph Show (11:30p) improved delivery by double-digits over the prior week's premiere among adults 18-24 and men 18-24 and 18-34.

TBS

TBS ranks as basic cable's #1 network in primetime delivery of adults 18-49 and adults 18-34 for the quarter-to-date. TBS is also the #1 entertainment network in primetime delivery of total viewers for the quarter.

TBS's Cougar Town, which will end its six-year run tonight, garnered a combined audience of 2.9 million viewers in Live + 7 delivery for its March 10 episode and encores, a +4% increase over the prior week. The growth was even stronger in key demos, with deliveries of 1.8 million adults 18-49 (+13% vs. prior week) and 707,000 adults 18-34 (+19%). For the year-to-date, Cougar Town has reached an average of 3.0 million viewers per episode across TBS's multiple platforms.

The March 13 season finale of King of the Nerds drew a combined audience of 2.0 million viewers in Live + 7 delivery for the premiere telecast and encores. The show scored growth among key demos compared to the prior week, including a +5% boost among adults 18-49 (1.2 million) and a +28% rise among adults 18-34 (586,000). For its entire third season, King of the Nerds reached an average of 2.7 million viewers per episode across TBS's linear, digital and mobile platforms.

TBS's hit animated series American Dad! brought in 1.4 million viewers in Live + 7 delivery for its March 9 episode, including 938,000 million adults 18-49 and 592,000 adults 18-34. Across all of TBS's linear, digital, and mobile platforms, the current season has so far reached 3.8 million viewers per episode.

Cartoon Network

For the third week of March, Cartoon Network ranked as basic cable's #1 network in total day (6a-8p) delivery among boys 6-11 and 9-14. Total day delivery increased with kids 2-11 by +9% and kids 6-11 by +7%. Cartoon Network also ranked as basic cable's #2 network in early evening (6p-8p) among kids 2-11 and 6-11.

Teen Titans Go! (Thursday, 6p) ranked as television's #1 telecast of the week among kids 6-11 and all key boys and #1 for the day among all targeted demos.

Thursday Night premieres - Uncle Grandpa (5:30pm), Teen Titans Go! (6pm), and Regular Show (7:15pm) - ranked #1 in their respective time periods among kids and boys 2-11 and 6-11 and grew by double and triple digits across these same demos. In addition, Ninjago (Monday, 6:30p) was television's #1 telecast of the day among boys 2-11 and 6-11, and #1 in its time period among kids 2-11, kids 6-11 and all key boys.

TNT

The March 10 episode of TNT's mega-hit drama Rizzoli & Isles ranked as one of basic cable's Top 3 scripted programs for the week. The show drew a combined audience of 7.1 million viewers in Live + 7 delivery for its premiere telecast and encore, with 2.4 million adults 25-54. Across TNT's linear, VOD, digital and mobile platforms, the fifth season of Rizzoli & Isles is reaching an average of 10.1 million viewers per episode.

truTV

For the week of March 9, truTV scored a +5% increase in primetime delivery of adults 18-49 compared to the prior week, along with a +7% increase among men 18-49.

truTV's hit series Impractical Jokers delivered 1.8 total million viewers in Live + 7 for its March 12 episode and garnered double-digit growth among young key demos compared to the prior week, including a +10% lift among adults 18-34 and a +23% increase among men 18-34. The show ranked as one of basic cable's Top 5 programs in the timeslot with adults 18-49 and adults 18-34.

Impractical Jokers continues to attract loyal viewers from across genders, with the March 12 episode scoring a Top 3 timeslot ranking among women 18-49 and Top 5 rankings among men 18-49, men 18-34 and women 18-34.

NBA TV

Total viewership for Sunday's Oklahoma City Thunder vs. Phoenix Suns game was +35% compared to the same corresponding date in 2014. Additionally, Saturday's NBA Inside Stuff premiere, featuring guest co-host Shaquille O'Neal, grew +100% compared to 2014. Total viewership for premieres of NBA Inside Stuff this year are +8% compared to last season.





  [march 2015]  
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M
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W
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· AMERICAN DAD (TBS)
· COUGAR TOWN (TBS)
· IMPRACTICAL JOKERS (TRUTV)
· JACK & TRIUMPH SHOW, THE (ADULT SWIM)
· KING OF THE NERDS (TBS)
· NINJAGO: MASTERS OF SPINJITZU (CARTOON)
· REGULAR SHOW (CARTOON)
· RIZZOLI & ISLES (TNT)
· TEEN TITANS GO! (CARTOON)
· UNCLE GRANDPA (CARTOON)





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