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[04/04/15 - 08:51 AM]
"Dateline" Grows 20% Week to Week in 18-49, Ties for the Slot Win Among the Big 4
NBC spins the numbers for Friday, April 3.

[via press release from NBC]

'DATELINE' GROWS +20% WEEK TO WEEK IN 18-49, TIES FOR THE SLOT WIN AMONG THE BIG 4

'DATELINE' IS THE NIGHT'S #1 NEWSMAGAZINE

'GRIMM' RETAINS 100% WEEK TO WEEK IN 18-49, GROWS IN ADULTS 18-34 AND ALL KEY ADULT-MALE DEMOS

Friday Primetime Results:

· "Grimm" (1.0/4 in 18-49, 4.5 million viewers overall from 8-9 p.m. ET) maintained 100% of the prior week's 18-49 rating (1.0 vs. 1.0) and grew week to week by +20% in adults 18-34 (0.5 to 0.6). "Grimm" also increased week to week in all key adult-male demos -- +14% in men 18-49 (0.7 to 0.8), +67% in men 18-34 (0.3 to 0.5) and +10% in men 25-54 (1.0 to 1.1).

· "Grimm" will add substantial audience via time-shifting -- "Grimm" first-runs are growing by +86% in 18-49 rating (from a 1.23 to a 2.29) and more than 2.7 million viewers overall (5.0 million to 7.7 million) going from L+SD to L+7.

· "Dateline NBC" (1.2/4 in 18-49, 5.9 million viewers overall from 9-11 p.m. ET) grew week to week by +20% in adults 18-49 (1.0 to 1.2) and +13% in adults 25-54 (1.5 to 1.7).

· In the time period, "Dateline NBC" tied for #1 in adults 18-49 among the Big 4 network. From its first half-hour to its fourth, "Dateline" grew by +40% in adults 18-49 (1.0 to 1.4) and +54% in adults 25-54 (1.3 to 2.0) to take the lead in both demos in the 10:30 to 11 p.m. ET half-hour.

· "Dateline NBC" is the night's #1 newsmagazine in adults 18-49, adults 25-54, total viewers and other key measures.

· L+7: Friday's "Dateline" is increasing by +24% in 18-49 rating (from a 1.24 to a 1.54) and 943,000 viewers overall (6.1 million to 7.1 million) going from L+SD to L+7.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/7; CBS's "Late Show with David Letterman," 2.2/5; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show with James Corden " (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with Local People Meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· GRIMM (NBC)





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