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[04/07/15 - 08:46 AM]
"The Night Shift" Grows 17% Week to Week in 18-49 Despite NCAA Competition, Currently at a Five-Week High in Total Viewers
NBC spins the numbers for Monday, April 6.

[via press release from NBC]

'THE NIGHT SHIFT' GROWS +17% WEEK TO WEEK IN 18-49 DESPITE NCAA COMPETITION, CURRENTLY AT A FIVE-WEEK HIGH IN TOTAL VIEWERS

'THE VOICE' IS THE #1 NON-SPORTS TELECAST OF THE NIGHT ON THE BIG 4 IN EVERY KEY DEMO

Monday Primetime Results:

· "The Voice" (2.9/9 in 18-49, 10.7 million viewers overall from 8-10:01 p.m. ET) ranked as the night's #1 non-sports telecast on the Big 4 networks in every key demographic (excludes CBS's 8-9 p.m. programming, currently inflated by West Coast basketball coverage). The Voice" is currently winning the time period in women 25-54 and is tied for #1 in women 18-49, pending updates. "Live Plus Seven Day" Ratings: Season to date, first-run editions of Monday's "Voice" have grown by +25% in L+7 vs. L+SD in 18-49 rating (from a 3.45 to a 4.32) and 2.2 million viewers overall (12.4 million to 14.6 million).

· Upscale: Last week's "Voice" was the night's most upscale show on the Big 4, indexing at 124 among in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

· "The Night Shift" (1.4/4 in 18-49, 5.7 million viewers overall from 10:01-11 p.m. ET) grew +17% week to week in adults 18-49 (1.4 vs. 1.2) and is currently the only show on ABC, NBC or Fox last night to improve week to week in 18-49 despite CBS's basketball coverage.

· In total viewers, "The Night Shift is currently up by +13% week to week (5.705 million vs. 5.043 million) to a five-week high (best since March 2, 6.1 million viewers), pending updates.

· "The Night Shift" will grow significantly via time-shifting - last week's "Night Shift" increased by +37% in 18-49 going from L+SD to L+3 (1.19 to 1.62). In total viewers, "Night Shift" grew by more than 1.2 million persons (from 5.0 million to 6.3 million).

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 2.9... 3.5... 3.6... 3.8
The Night Shift... 1.4... 1.7... 1.9... 2.0

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 10.72 million... 12.42 million... 12.78 million... 13.18 million
The Night Shift ... 5.71 million... 6.69 million... 7.08 million... 7.28 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.0/7 with an encore delayed by a basketball overrun; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/3 with an encore delayed by a basketball overrun; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.1/5 delayed by a basketball overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/3 delayed by a basketball overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· NIGHT SHIFT, THE (NBC)
· VOICE, THE (NBC)





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