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[04/08/15 - 08:31 AM]
ABC's "Fresh Off the Boat" Beats "Hell's Kitchen" at 8pm for Its 5th Straight Original and Finishes as Tuesday's No. 1 Comedy
ABC spins the numbers for Tuesday, April 7.

[via press release from ABC]

ABC's Fresh Off the Boat and SHIELD Grow in AD18-49

Fresh Off the Boat (8-8:30pm - 4.8 million and 1.4/5 in AD18-49): At 8pm against the start of NBC's 2-hour The Voice and CBS' original NCIS, ABC freshman comedy Fresh Off the Boat defeated Fox's Hell's Kitchen for its 5th consecutive original telecast, leading in the half-hour by 1.3 million viewers (4.8 million vs. 3.5 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Fresh Off the Boat gained 8% week to week in Adults 18-49 (1.4/5 vs. 1.3/5) and 10% in Women 18-34, hitting a 4-week high on the latter measure - since 3/10/15.

· Despite its 8pm time period without a network lead-in, ABC's Fresh Off the Boat was the night's top comedy by wide margins over Fox's New Girl (2.2 million and 0.9/3 at 9pm) and Weird Loners (1.7 million and 0.7/2 at 9:30pm). In fact based on the Live + 3 Day ratings, Fresh Off the Boat has emerged as Tuesday's #1 comedy in Adults 18-49 on each of its last 7 original telecasts.

Fresh Off the Boat-R (8:30-9pm - 3.6 million and 1.0/3 in AD18-49): At 8:30pm, ABC's repeat Fresh Off the Boat outdrew the second half-hour of Fox's Hell's Kitchen by 6% in Total Viewers (3.6 million vs. 3.4 million).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.2 million and 1.5/5 in AD18-49): Surging 50% over its lead-in at 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. nearly caught CBS' NCIS: New Orleans for the scripted Adult 18-49 lead in the hour (1.5/5 vs. 1.6/5) and with playback is projected to move ahead of the CBS drama in the L3 and L7 data. S.H.I.E.L.D. was up week to week by 7% in Adults 18-49 (1.5/5 vs. 1.4/4), while spiking 38% with Teens 12-17 to match a best-since-premiere number - since 9/23/14.

· The ABC drama grew its hour from the year-ago night (+36% - 1.1/3 for original comedies on 4/8/14) and on average season to date, S.H.I.E.L.D. is improving the slot for ABC by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.

Forever (10-11pm - 4.0 million and 0.9/3 in AD18-49): On average during its freshman season, Forever is boosting Tuesday's 10pm hour for ABC by 73% in Total Viewers (6.9 million vs. 4.0 million) and by 70% in Adults 18-49 (1.7/5 vs. 1.0/3) over the same point last season.

Quick Take for Tuesday, April 7, 2015 (Fast Affiliate Live + Same Day Ratings)

Up in Adults 18-49, ABC's "Fresh Off the Boat" Beats "Hell's Kitchen" at 8pm For its 5th Straight Original and Finishes as Tuesday's No. 1 Comedy

At 8:30pm, ABC's Repeat "Fresh Off the Boat" Outdraws "Hell's Kitchen"

"S.H.I.E.L.D." Grows Week to Week and Improves its Hour Year to Year

Season to Date, "Forever" Boosts its Hour for ABC by 70% in Adults 18-49

Tuesday Night (04/07/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 6.7 million/1.9 rating and Live + 7 = 7.2 million/2.0 rating

"S.H.I.E.L.D.:" Live + 3 = 6.4 million/2.3 rating and Live + 7 = 7.1 million/2.6 rating

"Forever:" Live + 3 = 6.6 million/1.5 rating and Live + 7 = 7.4 million/1.6 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.8 million and 1.4/5 in AD18-49):

At 8:00 p.m. against the start of NBC's 2-hour "The Voice" and CBS' original "NCIS," ABC freshman comedy "Fresh Off the Boat" defeated Fox's "Hell's Kitchen" for its 5th consecutive original telecast, leading in the half-hour by 1.3 million viewers (4.8 million vs. 3.5 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). "Fresh Off the Boat" gained 8% week to week in Adults 18-49 (1.4/5 vs. 1.3/5) and 10% in Women 18-34, hitting a 4-week high on the latter measure - since 3/10/15.

· Despite its 8:00 p.m. time period without a network lead-in, ABC's "Fresh Off the Boat" was the night's top comedy by wide margins over Fox's "New Girl" (2.2 million and 0.9/3 at 9:00 p.m.) and "Weird Loners" (1.7 million and 0.7/2 at 9:30 p.m.). In fact based on the Live + 3 Day ratings, "Fresh Off the Boat" emerged as Tuesday's No. 1 comedy in Adults 18-49 on each of its last 7 original telecasts.

"Fresh Off the Boat-R" (8:30-9:00 p.m. - 3.6 million and 1.0/3 in AD18-49):

At 8:30 p.m., ABC's repeat "Fresh Off the Boat" outdrew the second half-hour of Fox's "Hell's Kitchen" by 6% in Total Viewers (3.6 million vs. 3.4 million).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.2 million and 1.5/5 in AD18-49):

Surging 50% over its lead-in at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." nearly caught CBS' "NCIS: New Orleans" for the scripted Adult 18-49 lead in the hour (1.5/5 vs. 1.6/5) and with playback is projected to move ahead of the CBS drama in the L3 and L7 data. "S.H.I.E.L.D." was up week to week by 7% in Adults 18-49 (1.5/5 vs. 1.4/4), while spiking 38% with Teens 12-17 to match a best-since-premiere number - since 9/23/14.

· The ABC drama grew its hour from the year-ago night (+36% - 1.1/3 for original comedies on 4/8/14) and on average season to date, "S.H.I.E.L.D." is improving the slot by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.

"Forever" (10:00-11:00 p.m. - 4.0 million and 0.9/3 in AD18-49):

On average during its freshman season, "Forever" is boosting Tuesday's 10 o'clock hour for ABC by 73% in Total Viewers (6.9 million vs. 4.0 million) and by 70% in Adults 18-49 (1.7/5 vs. 1.0/3) over the same point last season.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/07/15.





  [april 2015]  
S
M
T
W
T
F
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· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NCIS: NEW ORLEANS (CBS)
· NEW GIRL (FOX)
· WEIRD LONERS (FOX)





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