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ABC's black-ish is #1 at 9:30p Out of a Repeat Modern - ABC Prime Beats Fox's 2-Hour Idol by 14% in AD18-49
Wednesday (04/08/15) - ABC Total Viewer and Adult 18-49 Projections:
The Middle: Live + 3 = 8.7 million/2.1 rating and Live + 7 = 9.2 million/2.3 rating
The Goldbergs: Live + 3 = 9.0 million/2.6 rating and Live + 7 = 9.7 million/2.7 rating
Modern Family-R: Live + 3 = 6.5 million/1.9 rating and Live + 7 = 6.7 million/1.9 rating
black-ish: Live + 3 = 8.3 million/2.5 rating and Live + 7 = 8.9 million/2.7 rating
Nashville: Live + 3 = 7.4 million/1.7 rating and Live + 7 = 8.2 million/1.9 rating
Live + Same Day Results:
ABC Wednesday Prime (8-11pm - 5.8 million and 1.6/5 in AD18-49): Despite airing a repeat Modern Family at 9pm against all-original lineups on NBC (w/The Voice at 8pm), Fox and CBS, ABC beat out Fox with a 2-hour American Idol by 14% (1.6/5 vs. 1.4/5).
The Middle (8-8:30pm - 7.2 million and 1.8/7 in AD18-49): At 8pm against Survivor and NBC's special The Voice, The Middle outdelivered Idol for the 3rd week in a row in the half-hour by a best-yet 29% among Adults 18-49 (1.8/7 vs. 1.4/5). The ABC comedy held even week to week in Adults 18-49 and was up in Adults 18-34 (+10%) and Men 18-34 (+25%) to tie a season best on the latter measure. Season to date, the ABC comedy is up in Total Viewers (+1%) and Adults 18-49 (+4%).
The Goldbergs (8:30-9pm - 6.5 million and 1.9/6 in AD18-49): Building on its Adult 18-49 lead-in at 8:30pm (+6%), The Goldbergs beat Idol for its 4th straight original and led by its biggest margin yet (+58% - 1.9/6 vs. 1.2/4). The Goldbergs held steady with its week-ago Fast Affiliate Adult 18-49 rating. Season to date, the ABC sophomore comedy is pacing well ahead of its year-ago benchmarks in Adults 18-49, boosting its half-hour year to year by 50% and up over its own performance last year on Tuesday 9pm by 17%.
Modern Family (9-9:30pm - 5.8 million and 1.7/5 in AD18-49): At 9pm, ABC's repeat Modern Family beat Fox's Idol in the half hour by 21% in Adults 18-49 (1.7/5 vs. 1.4/4) and nearly tied NBC's The Voice-led L&O: SVU (1.8/6). Modern matched its best repeat number this season in Adults 18-49.
black-ish (9:30-10pm - 6.1 million and 1.9/6 in AD18-49): Building on its repeat Modern Family lead-in by 12%, ABC's black-ish ranked #1 in the 9:30pm half-hour for the 3rd straight week in Adults 18-49 (1.9/6-tie). Compared to the year-ago night with an original comedy in the half-hour (3.7 million and 1.2/4 for Mixology on 4/9/14), black-ish continued to deliver sharp year-over-year time-period improvement for ABC among Total Viewers (+65%) and Adults 18-49 (+58%). Despite the repeat lead-in, black-ish held 100% of its Men 18-34 delivery week to week to match its best number since November - since 11/19/14.
Nashville (10-11pm - 4.7 million and 1.1/4 in AD18-49): During the 10pm hour, ABC's Nashville beat out CBS' CSI: Cyber for second place among Adults 18-34 (0.8/3) and key Women (W18-34/W18-49). In the Live + 3 Day numbers, last week's episode of Nashville shot up 54% in Adults 18-49 over its Live + Same Day number (1.3 rating to a 2.0 rating) making it among the biggest gainers on the night.
Quick Take for Wednesday, April 8, 2015
(Fast Affiliate Live + Same Day Ratings)
"The Middle" Beats "Idol" in Adults 18-49 and Ties a Season High in Men 18-34
"The Goldbergs" Defeats "American Idol" by a Best-Ever 58% Among Adults 18-49
Out of a Repeat "Modern Family," "black-ish" is No. 1 in its Slot in Adults 18-49
"Nashville" Takes Second at 10pm Among Adults 18-34 and Women 18-34
Wednesday (04/08/15) - ABC Total Viewer and Adult 18-49 Projections:
"The Middle:" Live + 3 = 8.7 million/2.1 rating and Live + 7 = 9.2 million/2.3 rating
"The Goldbergs:" Live + 3 = 9.0 million/2.6 rating and Live + 7 = 9.7 million/2.7 rating
"Modern Family-R:" Live + 3 = 6.5 million/1.9 rating and Live + 7 = 6.7 million/1.9 rating
"black-ish:" Live + 3 = 8.3 million/2.5 rating and Live + 7 = 8.9 million/2.7 rating
"Nashville:" Live + 3 = 7.4 million/1.7 rating and Live + 7 = 8.2 million/1.9 rating
Live + Same Day Results:
ABC Wednesday Prime (8:00-11:00 p.m. - 5.8 million and 1.6/5 in AD18-49):
Despite airing a repeat "Modern Family" at 9:00 p.m. against all-original Wednesday lineups on NBC (with "The Voice" at 8:00 p.m.), Fox and CBS, ABC beat out Fox with a 2-hour "American Idol" by 14% (1.6/5 vs. 1.4/5).
"The Middle" (8:00-8:30 p.m. - 7.2 million and 1.8/7 in AD18-49):
At 8:00 p.m. against "Survivor" and NBC's special "The Voice," ABC's "The Middle" outdelivered "Idol" for the 3rd week in a row in the half-hour by a best-yet 29% among Adults 18-49 (1.8/7 vs. 1.4/5). The ABC comedy held even week to week in Adults 18-49 and was up in Adults 18-34 (+10%) and Men 18-34 (+25%) to tie a season best on the latter measure.
· Season to date, the ABC comedy is up in both Total Viewers (+1%) and Adults 18-49 (+4%).
"The Goldbergs" (8:30-9:00 p.m. - 6.5 million and 1.9/6 in AD18-49):
Building on its Adult 18-49 lead-in at 8:30 p.m. (+6%), ABC's "The Goldbergs" beat "Idol" for its 4th straight original and led by its biggest margin yet (+58% - 1.9/6 vs. 1.2/4). "The Goldbergs" held steady with its week-ago Fast Affiliate Adult 18-49 rating.
· Season to date, the ABC sophomore comedy is pacing well ahead of its year-ago benchmarks in Adults 18-49, boosting its half-hour year to year by 50% and up over its own performance last year on Tuesday at 9:00 p.m. by 17%.
"Modern Family" (9:00-9:30 p.m. - 5.8 million and 1.7/5 in AD18-49):
At 9:00 p.m., ABC's repeat "Modern Family" beat Fox's "Idol" in the half-hour by 21% in Adults 18-49 (1.7/5 vs. 1.4/4) and nearly tied NBC's "The Voice"-led "L&O: SVU" (1.8/6). "Modern" matched its best repeat number this season in Adults 18-49.
"black-ish" (9:30-10:00 p.m. - 6.1 million and 1.9/6 in AD18-49):
Building on its lead-in by 12%, ABC's "black-ish" ranked No. 1 in the 9:30 p.m. half-hour for the 3rd straight week in Adults 18-49 (1.9/6-tie). Compared to the year-ago night with an original comedy in the half-hour (3.7 million and 1.2/4 for "Mixology" on 4/9/14), "black-ish" continued to deliver big year-over-year time-period growth for ABC among Total Viewers (+65%) and Adults 18-49 (+58%).
· Despite the repeat lead-in, "black-ish" held 100% of its Men 18-34 delivery week to week to match its best number since November - since 11/19/14.
"Nashville" (10:00-11:00 p.m. - 4.7 million and 1.1/4 in AD18-49):
During the 10:00 p.m. hour, ABC's "Nashville" beat out CBS' "CSI: Cyber" for second place among Adults 18-34 (0.8/3 vs. 0.7/3) and Women 18-34 (1.1/4 vs. 0.8/3).
· In the Live + 3 Day numbers, last week's episode of "Nashville" shot up 54% in Adults 18-49 over its Live + Same Day number (1.3 rating to a 2.0 rating), making it among the biggest gainers on the night.
Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/08/15.
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