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[04/13/15 - 08:32 AM]
ABC Takes 2nd on Sunday to CBS with Its Masters Golf Tournament Overrun
ABC spins the numbers for Sunday, April 12.

[via press release from ABC]

ABC Takes 2nd on Sunday to a Maters Golf-boosted CBS

Sunday Night (04/12/15) - ABC Total Viewer and Adult 18-49 Projections

AFHV: Live + 3 = 5.6 million/1.0 rating and Live + 7 = 5.6 million/1.0 rating

Once Upon a Time: Live + 3 = 7.1 million/2.2 rating and Live + 7 = 7.7 million/2.4 rating

Secrets and Lies: Live + 3 = 7.5 million/2.0 rating and Live + 7 = 8.1 million/2.2 rating

Revenge: Live + 3 = 6.1 million/1.5 rating and Live + 7 = 6.6 million/1.6 rating

ABC Sunday Prime (7-11pm - 4.8 million and 1.2/4 in AD18-49): Returning to its regular Sunday lineup after the prior week's preemption for The Ten Commandments, ABC ran a strong second in Adults 18-49 (1.2/4) to a Masters Golf Tournament overrun-boosted CBS, leading NBC by 20% (1.0/3) and Fox by 20% (1.0/3).

America's Funniest Home Videos (7-8pm - 5.4 million and 1.0/4 in AD18-49): Opposite CBS' Masters overrun in the 7 o'clock hour, ABC's America's Funniest Home Videos took second in Adults 18-49 (1.0/4).

Once Upon a Time (8-9pm - 5.0 million and 1.6/5 in AD18-49): Spiking 60% over its lead-in at 8pm, ABC's Once Upon a Time ranked #1 in its hour for its 6th consecutive original telecast in Adults 18-49 (1.6/5). The ABC drama was on par with its most recent Adult 18-49 rating (1.6/5 vs. 1.7/6).

Secrets and Lies (9-10pm - 4.7 million and 1.3/4 in AD18-49): At 9pm, ABC's Secrets and Lies held steady with its last telecast two weeks ago in Adults 18-49 (1.3/4) and continued to beat out its CBS drama competition in the hour (The Good Wife = 1.2/3).

· Based on Live + 3 Day data for its last recent telecast two weeks ago (on 3/29/15), ABC's Secrets and Lies delivered its biggest playback increase yet among Adults 18-49, shooting up +62% or +0.8 rating points over its L+SD rating. In fact, the 5th episode of Secrets and Lies grew to a 2.1 L+3 rating in Adults 18-49, coming within 1-tenth of a rating point of a series high and matching its 2nd-best rating ever in the L+3 numbers.

Revenge (10-11pm - 3.9 million and 0.9/3 in AD18-49): At 10pm, ABC's Revenge ranked #1 over its drama competition in Adults 18-49 (0.9/3), leading CBS' Battle Creek (0.8/2) and NBC's American Odyssey (0.8/3) by 13% each. Revenge ran within 1-tenth of its most recent Adult 18-49 rating (0.9/3 vs. 1.0/3).

Quick Take for Sunday, April 12, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Takes 2nd on Sunday to CBS with its Masters Golf Tournament Overrun

"Once Upon a Time" is No. 1 in its Slot for its 6th Straight Telecast in Adults 18-49

"Secrets and Lies" Holds Steady and Beats CBS' "The Good Wife" in Adults 18-49

ABC's "Revenge" is No. 1 at 10pm in Adults 18-49, Beating CBS' and NBC's Dramas

Sunday Night (04/12/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" Live + 3 = 5.6 million/1.0 rating and Live + 7 = 5.6 million/1.0 rating

"Once Upon a Time:" Live + 3 = 7.1 million/2.2 rating and Live + 7 = 7.7 million/2.4 rating

"Secrets and Lies:" Live + 3 = 7.5 million/2.0 rating and Live + 7 = 8.1 million/2.2 rating

"Revenge:" Live + 3 = 6.1 million/1.5 rating and Live + 7 = 6.6 million/1.6 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 4.8 million and 1.2/4 in AD18-49):

Returning to its regular Sunday lineup after the prior week's preemption for "The Ten Commandments," ABC ran a strong second in Adults 18-49 (1.2/4) to a Masters Golf Tournament overrun-boosted CBS, leading NBC by 20% (1.0/3) and Fox by 20% (1.0/3).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.4 million and 1.0/4 in AD18-49):

Opposite CBS' Masters overrun in the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second in Adults 18-49 (1.0/4).

"Once Upon a Time" (8:00-9:00 p.m. - 5.0 million and 1.6/5 in AD18-49):

Spiking 60% over its lead-in at 8:00 p.m., ABC's "Once Upon a Time" ranked No. 1 in its hour for its 6th consecutive telecast in Adults 18-49 (1.6/5). The ABC drama was on par with its most recent Adult 18-49 rating (1.6/5 vs. 1.7/6).

"Secrets and Lies" (9:00-10:00 p.m. - 4.7 million and 1.3/4 in AD18-49):

At 9:00 p.m., ABC's "Secrets and Lies" held steady with its last telecast two weeks ago in Adults 18-49 (1.3/4) and continued to beat out its CBS drama competition in the hour ("The Good Wife" = 1.2/3).

· Based on Live + 3 Day data for its last recent telecast two weeks ago (on 3/29/15), ABC's "Secrets and Lies" delivered its biggest playback increase yet among Adults 18-49, shooting up +62% or +0.8 rating points over its L+SD rating. In fact, the 5th episode of "Secrets and Lies" came within 1-tenth of a rating point of a series high to tie its 2nd-best rating ever in the L+3 numbers.

"Revenge" (10:00-11:00 p.m. - 3.9 million and 0.9/3 in AD18-49):

At 10:00 p.m., ABC's "Revenge" ranked No. 1 over its drama competition in Adults 18-49 (0.9/3), leading CBS' "Battle Creek" (0.8/2) and NBC's "American Odyssey" (0.8/3) by 13% each. "Revenge" ran within 1-tenth of its most recent Adult 18-49 rating (0.9/3 vs. 1.0/3).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/12/15.





  [april 2015]  
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· AMERICAN ODYSSEY (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BATTLE CREEK (CBS)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SECRETS & LIES (ABC)





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