or


[04/13/15 - 06:56 AM]
The Weather Channel Grows Audience in 1Q 2015
The Weather Channel spins the numbers for the first quarter of 2015.

[via press release from The Weather Channel]

THE WEATHER CHANNEL GROWS AUDIENCE IN 1Q 2015

ATLANTA - April 13, 2015 - The Weather Channel (Weather) achieved something that few networks can claim so far this year: growth.

Highlights among the network's achievements in 1Q15 include:

· Weather was the only major ad-supported cable network to grow in reach (P2+) during the month of February.

· In 1Q15, Weather had its most watched quarter in Total Day among HH, P2+, & P25-54 in two years.

· Feb'15 was Weather's most-watched month in Total Day among HH, P2+, & P25-54 since Hurricane Sandy, more than two years ago.

· Per coverage ratings, Feb'15 was Weather's most-watched month in Total Day among HH & P2+ in over three years (Aug'11).

· Weather achieved 65 million HH reach for 1Q15.

The Weather Channel: 1Q15 (12/29/14-3/29/15), Total Day (M-Su 6a-6a). Data based on Cov Rtg.

· Among HH, Weather's ratings are up vs. 1Q14 (.210 vs previous .216)

· Among P2+, Weather's ratings are up vs. 1Q14 (.095 vs .099)

· Among P25-54, Weather's ratings are up vs. 1Q14 (.080 vs .083)

The Weather Channel: 1Q15 (12/29/14-3/29/15), Total Day (M-Su 6a-6a). Data based on Impressions (000).

· Among HH, Weather had its most watched quarter since 1Q13 (204k vs previous 209k)

· Among P2+, Weather had its most watched quarter since 1Q13 (237k vs 242k)

· Among P25-54, Weather had its most watched quarter since 1Q13 (78k vs 82k)

The ratings underscores the must-have nature of The Weather Channel during severe weather, as there were 16 named winter storms, including Frona, Gorgon, Hektor, Iola, Juno, Kari, Linus, Marcus, Neptune, Octavia, Pandora, Quantum, Remus, Sparta, Thor and Ultima, as well as other severe weather events between January-March 2015.

"It's clear that event programming drives viewership," said David Clark, president, The Weather Channel network. "That's true for sports, music, entertainment, and even weather, although our events are very different. For The Weather Channel, severe weather creates those must-watch moments. We have found that people come in droves at those times, not only to watch for their own safety and preparedness, but people also tune in for that shared experience. The past few months have been chock full of severe weather events, and in those times, viewers knew where to turn."

About The Weather Channel (@weatherchannel)

Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.theweathercompany.com.





  [april 2015]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.