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[04/22/15 - 08:37 AM]
Tuesday's No. 1 Comedy, ABC's "Fresh Off the Boat" Finale Hits 6-Week Highs
ABC spins the numbers for Tuesday, April 21.

[via press release from ABC]

ABC's Fresh Off the Boat and Repeat After Me Finales Score Multi-Week Highs

ABC Tuesday Prime (8-11pm - 4.2 million and 1.3/4 in AD18-49): ABC earned second place on Tuesday in Adults 18-49 (1.3/4), equaling a 10-week high on the night - since 2/10/15.

Fresh Off the Boat (8-8:30pm - 5.0 million and 1.5/5 in AD18-49): At 8pm, ABC's Fresh Off the Boat closed out its season, defeating Fox's Hell's Kitchen for its 7th consecutive original telecast and by its biggest margins yet in both Total Viewers (+43% - 5.0 million vs. 3.5 million) and Adults 18-49 (+25% - 1.5/5 vs. 1.2/4). Comparing Fast Affiliate numbers week to week (last week the show adjusted up in the Nationals), Fresh Off the Boat was up in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+7% - 1.5/5 vs. 1.4/5), marking its strongest performance in 6 weeks on both counts - since 3/10/15. In addition the show also show spiked in Adults 18-34 (+22% - 8-week high) and Women 18-34 (+17% - matching a series best on the night).

· Despite its earlier 8pm time period without a network lead-in, ABC's Fresh Off the Boat outdelivered NBC's The Voice-driven Undateable by 15% to rank as Tuesday's #1 comedy in Live + Same Day Adults 18-49 (1.5/5 vs. 1.3/4). In fact with strong TV playback, the new ABC show has finished as Tuesday's highest-rated comedy on each of its last 9 original airings on the night in the Live + 3 Day ratings.

Repeat After Me (8:30-9pm - 3.6 million and 1.1/4 in AD18-49): At 8:30pm, ABC's season finale of Repeat After Me grew week to week in Total Viewers (+16% - 3.6 million vs. 3.1 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3), marking it best results since early March - since 3/3/15 and 3/10/15, respectively.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.3 million and 1.5/5 in AD18-49): Building on its lead-in at 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. won the 9 o'clock hour in Adults 18-49 (1.5/5). The show grew week to week in Total Viewers (+8%) and was steady in Adults 18-49 (1.5/5 vs. 1.6/5), drawing its biggest audience in 4 weeks - since 3/24/15. In addition, the show jumped 20% in Women 18-34 to hit a best-since-premiere number - since 9/23/14.

· On average season to date, S.H.I.E.L.D. is boosting its time period by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.

Forever (10-11pm - 4.1 million and 1.0/3 in AD18-49): At 10pm, ABC's Forever returned from the prior week's preemption up 11% in Adults 18-49 (1.0/3 vs. 0.9/3). On average during its freshman season, Forever is improving Tuesday's 10pm hour for ABC by 70% in Adults 18-49 (1.7/5 vs. 1.0/3) over the same point last season.

Quick Take for Tuesday, April 21, 2015 (Fast Affiliate Live + Same Day Ratings)

Tuesday's No. 1 Comedy, ABC's "Fresh Off the Boat" Finale Hits 6-Week Highs

ABC's "Repeat After Me" Finale Grows to its Best Numbers Since Early March

"S.H.I.E.L.D." Wins its Hour in Adults 18-49 and Earns a 4-Week High in Viewers

"Forever" Returns Up in Adults 18-49 and Improves its Slot by 70% Year to Year

Tuesday Night (04/21/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" L3 = 7.0 mil/2.0 rtg, L7 = 7.6 mil/2.2 rtg and Multiplatform+35 Day = 3.0 rtg

"Repeat After Me:" L3 = 3.7 mil/1.1 rtg, L7 = 3.8 mil/1.2 rtg and Multiplatform+35 Day = 1.4 rtg

"S.H.I.E.L.D.:" L3 = 6.5 mil/2.3 rtg, L7 = 7.2 mil/2.6 rtg and Multiplatform+35 Day = 3.1 rtg

"Forever:" L3 = 6.8 mil/1.6 rtg, L7 = 7.6 mil/1.7 rtg and Multiplatform+35 Day = 2.2 rtg

Live + Same Day Results:

ABC Tuesday Prime (8:00-11:00 p.m. - 4.2 million and 1.3/4 in AD18-49):

ABC earned second place on Tuesday in Adults 18-49 (1.3/4), equaling a 10-week high on the night - since 2/10/15.

"Fresh Off the Boat" (8:00-8:30 p.m. - 5.0 million and 1.5/5 in AD18-49):

At 8:00 p.m., ABC's "Fresh Off the Boat" closed out its season, defeating Fox's "Hell's Kitchen" for its 7th consecutive original telecast and by best-yet margins in both Total Viewers (+43% - 5.0 million vs. 3.5 million) and Adults 18-49 (+25% - 1.5/5 vs. 1.2/4). And despite its earlier 8:00 p.m. time period without a network lead-in, ABC's "Fresh Off the Boat" outdelivered NBC's "The Voice"-driven "Undateable" by 15% to rank as Tuesday's No.1 comedy in Live + Same Day Adults 18-49 (1.5/5 vs. 1.3/4). In fact with strong TV playback, the new ABC show has finished as Tuesday's top-rated comedy on each of its last 9 original airings on the night in the Live + 3 Day ratings.

· Comparing Fast Affiliate numbers week to week (last week the show adjusted up in the Nationals), "Fresh Off the Boat" was up in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+7% - 1.5/5 vs. 1.4/5), marking its strongest performance in 6 weeks on both counts - since 3/10/15. In addition, the finale spiked in Adults 18-34 (+22% - 8-week high) and Women 18-34 (+17% - matching a series best on the night).

"Repeat After Me" (8:30-9:00 p.m. - 3.6 million and 1.1/4 in AD18-49):

At 8:30 p.m., ABC's season finale of "Repeat After Me" grew by double digits week to week in Total Viewers (+16% - 3.6 million vs. 3.1 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3), marking its best results since early March - since 3/3/15 and 3/10/15, respectively.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.3 million and 1.5/5 in AD18-49):

Building on its lead-in at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." won its hour in Adults 18-49 (1.5/5). The ABC sophomore drama grew week to week in Total Viewers (+8%) and was steady in Adults 18-49 (1.5/5 vs. 1.6/5), drawing its biggest audience in 4 weeks - since 3/24/15. In addition, the show jumped 20% in Women 18-34 to hit a best-since-premiere number - since 9/23/14.

· On average season to date, "S.H.I.E.L.D." is boosting its time period by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.

"Forever" (10:00-11:00 p.m. - 4.1 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "Forever" returned from the prior week's preemption up 11% in Adults 18-49 (1.0/3 vs. 0.9/3).

· On average during its freshman season, "Forever" is improving Tuesday's 10:00 p.m. hour for ABC by 70% in Adults 18-49 (1.7/5 vs. 1.0/3) over the same point last season.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/21/15.





  [april 2015]  
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M
T
W
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F
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· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· REPEAT AFTER ME (ABC)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)





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