VH1'S SMASH HIT "LOVE & HIP HOP: ATLANTA" SEASON 4 DEBUTS TO 6.2 MILLION TOTAL VIEWERS ON MONDAY*
Series Premiere of "Love & Hip Hop Atlanta: The Afterparty LIVE!" Draws
4.5 Million Total Viewers**
"Love & Hip Hop: Atlanta" Yielded The Day's Top Seven Trending Topics for All TV & Ranked as the #1 Most Social Show on All TV (Broadcast + Cable) Including Sports Events***
NEW YORK, NY - April 22, 2014 - The season 4 premiere of VH1's "Love & Hip Hop: Atlanta" at 8:00 PM ET/PT on Monday, April 20th delivered a 2.5 rating among adults 18-49 (Live +SD) and over 3.5 million total viewers, marking the highest ever season debut for the hit series. The season premiere was the #1 cable telecast for the day amongst women 18-49 and women 18-34.
At 9:00 PM ET/ PT, the series premiere of "Love & Hip Hop Atlanta: The Afterparty LIVE!" garnered a 1.8 rating amongst adults 18-49 (Live +SD) and 2.6 million total viewers. "Love & Hip Hop Atlanta: The Afterparty LIVE!" was the #1 cable program in its time period with women 18-49 and women 18-34. It was the #2 cable telecast for the day with women 18-49 and women 18-34, after "Love & Hip Hop: Atlanta."
The two shows made VH1 ranked the #1 cable network in primetime among women 18-49 and women 18-34 on Monday night.
When combined with the evening's encore airings, 6.2 million total viewers tuned in to the season 4 premiere of "Love & Hip Hop: Atlanta" on Monday night, and 4.5 million total viewers tuned into the series premiere of "Love & Hip Hop Atlanta: The Afterparty LIVE!"
VH1 also dominated the social sphere on Monday night as 134,700 unique tweeters sending 663,700 tweets made "Love & Hip Hop: Atlanta" the #1 most social show on all TV (broadcast + cable), with a total of 16 national trending topics***. "Love & Hip Hop: Atlanta" captured the seven top spots on the Nielsen Social Guide rankings for all TV for the day. "Love & Hip Hop Atlanta: The Afterparty LIVE!" also had fans fired up, with over 18,000 questions submitted for the #askStevieJ and #askMimi Q&A, and over 5,000 tweets sent as part of the evening's Twitter hashtag battle****.
Be sure to 'like' "Love & Hip Hop: Atlanta" and "Love and Hip Hop Atlanta: The Afterparty LIVE!" on Facebook, follow @LoveHipHopVH1 on Twitter and use #LHHATL and #LHHAfterparty to join in on the conversation.
"Love & Hip Hop: Atlanta" and "Love and Hip Hop Atlanta: The Afterparty LIVE!" are executive produced by Mona Scott-Young and Stephanie R. Gayle for Monami Entertainment and Toby Barraud, Stefan Springman, David DiGangi and Donna Edge-Rachell for Eastern TV. Susan Levison, Nina L. Diaz, Ken Martinez and Vivian Gomez are executive producers for VH1.
For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.
VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 92.3 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, VH1 Mobile, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the authenticated VH1 App, the network's three-in-one video, new format content and co-viewing app, available for download free on iPhone, iPad and Android. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.
*Monday 4/20/15, 8:00 PM premiere when combined with 9:30 PM, 11:00 PM and 12:30 AM encores
** Monday 4/20/15, 9:00 PM premiere when combined with 10:30, 12:00 AM and 1:30 AM encores
*** Source: SocialGuide (based on total tweet volume)
****Source: Crimson Hexagon