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[04/27/15 - 08:29 AM]
ABC Ranks No. 1 on Sunday with a 7-Week High in Adults 18-49
ABC spins the numbers for Sunday, April 26.

[via press release from ABC]

ABC is Up and #1 on Sunday - Secrets and Lies Hits a New Series High in AD18-49

ABC Sunday Prime (7-11pm - 5.4 million and 1.5/5 in AD18-49): ABC ranked #1 on Sunday in Adults 18-49 (1.5/5), beating Fox by 25% (1.2/4), CBS by 67% (0.9/3) and NBC by 67% (0.9/3). ABC was up for the 2nd consecutive week in Adults 18-49 (+7%) to a 7-week high (since 3/8/15), as each of its Sunday series grew or held steady. ABC's Once Upon a Time and Secrets and Lies tied as Sunday's #1 broadcast program in Adults 18-49 (1.7/5).

America's Funniest Home Videos (7-8pm - 6.1 million and 1.5/5 in AD18-49): In the 7 o'clock hour, ABC's America's Funniest Home Videos won its time period and grew for the 2nd week in a row with Adults 18-49 (+7% - 1.5/5 vs. 1.4/5), scoring a 3-month high -since 1/25/15.

Once Upon a Time (8-9pm - 5.1 million and 1.7/5 in AD18-49): Building on its lead-in at 8pm, ABC's Once Upon a Time won its hour, finishing #1 against its regular competition for its 8th straight first-run airing in Adults 18-49 (1.7/5). The ABC drama was steady week to week in Adults 18-49.

Secrets and Lies (9-10pm - 5.7 million and 1.7/5 in AD18-49): Building on its Total Viewer lead-in for the first time and holding 100% among young adults at 9pm, ABC's Secrets and Lies was up for the 2nd straight week in Total Viewers (+12% - 5.7 million vs. 5.1 million) and Adults 18-49 (+13% - 1.7/5 vs. 1.5/4), drawing its biggest audience in 7 weeks (since 3/8/15) and hitting a new series high in young adults. From 9-10pm, ABC's Secrets and Lies beat NBC's A.D. for the 2nd straight week, increasing its lead to 55% in Adults 18-49 (1.7/5 vs. 1.1/3) from a 25% advantage the prior week.

· Based on Live + 3 Day data for last Sunday's telecast (4/19/15), Secrets and Lies surged by +0.7 rating points (+47% - 1.5 rating to a 2.2 rating) in Adults 18-49 to tie a series high L3 number.

Revenge (10-11pm - 4.5 million and 1.0/3 in AD18-49): At 10pm, ABC's Revenge (1.0/3) ranked a dominant #1 over its CBS (+43% over Battle Creek = 0.7/2) and NBC drama competition (+100% over American Odyssey = 0.5/2) in Adults 18-49. Revenge grew 15% week to week in Total Viewers (4.5 million vs. 3.9 million) and was steady in Adults 18-49, pulling its biggest overall audience in 6 weeks - since 3/15/15.

Quick Take for Sunday, April 26, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Sunday with a 7-Week High in Adults 18-49

"AFHV" Wins the 7pm Hour in Adults 18-49 and Scores a 3-Month High

"Once Upon a Time" is the No. 1 Series in its Slot for its 8th Straight Original

"Secrets and Lies" is Up for the 2nd Week to Hit a New Series High in Adults 18-49

"Revenge" Jumps 15% in Viewers to Post its Most-Watched Telecast in 6 Weeks

Sunday Night (04/26/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" L3 = 6.2 mil/1.5 rtg, L7 = 6.3 mil/1.5 rtg and Multiplatform+35 Day = 1.6 rtg

"Once Upon a Time:" L3 = 7.3 mil/2.3 rtg, L7 = 7.8 mil/2.5 rtg and Multiplatform+35 Day = 3.3 rtg

"Secrets & Lies:" L3 = 9.1 mil/2.6 rtg, L7 = 9.8 mil/2.8 rtg and Multiplatform+35 Day = 3.8 rtg

"Revenge:" L3 = 7.1 mil/1.6 rtg, L7 = 7.7 mil/1.7 rtg and Multiplatform+35 Day = 2.4 rtg

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.4 million and 1.5/5 in AD18-49):

ABC ranked No. 1 on Sunday in Adults 18-49 (1.5/5), beating Fox by 25% (1.2/4), CBS by 67% (0.9/3) and NBC by 67% (0.9/3). ABC was up for the 2nd consecutive week in Adults 18-49 (+7%) to a 7-week high (since 3/8/15), as each of its Sunday series grew or held steady. ABC's "Once Upon a Time" and "Secrets and Lies" tied as Sunday's No. 1 broadcast program in Adults 18-49 (1.7/5).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.1 million and 1.5/5 in AD18-49):

In the 7 o'clock hour, ABC's "America's Funniest Home Videos" won its time period and grew for the 2nd week in a row with Adults 18-49 (+7% - 1.5/5 vs. 1.4/5), scoring a 3-month high - since 1/25/15.

"Once Upon a Time" (8:00-9:00 p.m. - 5.1 million and 1.7/5 in AD18-49):

Growing from its lead-in at 8:00 p.m., ABC's "Once Upon a Time" won its hour in Adults 18-49 (1.7/5), finishing No. 1 against its regular competition for its 8th straight first-run airing. The ABC drama was steady week to week in Adults 18-49.

"Secrets and Lies" (9:00-10:00 p.m. - 5.7 million and 1.7/5 in AD18-49):

Building on its Total Viewer lead-in for the first time and holding 100% among young adults at 9:00 p.m., ABC's "Secrets and Lies" was up for the 2nd straight week in Total Viewers (+12% - 5.7 million vs. 5.1 million) and Adults 18-49 (+13% - 1.7/5 vs. 1.5/4), drawing its biggest audience in 7 weeks (since 3/8/15) and hitting a new series high in young adults. From 9:00-10:00 p.m., ABC's "Secrets and Lies" beat NBC's "A.D." for the 2nd straight week, increasing its lead to 55% in Adults 18-49 (1.7/5 vs. 1.1/3) from a 25% advantage the prior week.

· Based on Live + 3 Day data for last Sunday's telecast (4/19/15), "Secrets and Lies" surged by +0.7 rating points (+47% - 1.5 rating to a 2.2 rating) in Adults 18-49 to tie a series high L3 number.

"Revenge" (10:00-11:00 p.m. - 4.5 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "Revenge" (1.0/3) ranked a dominant No. 1 over its CBS (+43% over "Battle Creek" = 0.7/2) and NBC drama competition (+100% over "American Odyssey" = 0.5/2) in Adults 18-49. "Revenge" surged 15% week to week in Total Viewers (4.5 million vs. 3.9 million) and was steady in Adults 18-49, pulling in its biggest overall audience in 6 weeks - since 3/15/15.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/26/15.





  [april 2015]  
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· A.D. THE BIBLE CONTINUES (NBC)
· AMERICAN ODYSSEY (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BATTLE CREEK (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SECRETS & LIES (ABC)





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