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[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[via press release from ABC]

ABC Wins 2nd Straight Sweep Sunday - Secrets and Lies Closes Out at Series Highs

Sunday Night (05/03/15) - ABC Total Viewer and Adult 18-49 Projections

AFHV: L3 = 5.8 mil/1.4 rtg, L7 = 5.9mil/1.4 rtg and Multiplatform+35 Day = 1.5 rtg

Once Upon a Time: L3 = 7.3 mil/2.3 rtg, L7 = 7.9 mil/2.4 rtg and Multiplatform+35 Day = 3.2 rtg

Secrets & Lies: L3 = 9.7 mil/2.6 rtg, L7 = 10.5 mil/2.8 rtg and Multiplatform+35 Day = 3.8 rtg

Revenge: L3 = 8.2 mil/2.0 rtg, L7 = 8.9 mil/2.1 rtg and Multiplatform+35 Day = 3.0 rtg

Live + Same Day Results:

ABC Sunday Prime (7-11pm - 5.5 million and 1.5/5 in AD18-49): ABC won its 2nd consecutive May Sweep Sunday in Adults 18-49 (1.5/5), beating Fox by 25% (1.2/4), CBS by 67% (0.9/3) and NBC by 88% (0.8/3). In fact, the Net was the broadcast leader in all 8 half-hours of the night with young adults. ABC's Once Upon a Time and Secrets and Lies tied as Sunday's #1 broadcast program for the 2nd week in a row in Adults 18-49.

America's Funniest Home Videos (7-8pm - 5.6 million and 1.4/6 in AD18-49): In the 7 o'clock hour, ABC's America's Funniest Home Videos won its time period for the 2nd week in a row in Adults 18-49 over CBS' 60 minutes (+56% - 1.4/6 vs. 0.9/4).

Once Upon a Time (8-9pm - 5.2 million and 1.7/6 in AD18-49): Growing from its lead-in at 8pm (+21%), ABC's Once Upon a Time won its hour by 31% over its nearest competitor in Adults 18-49 (1.7/6 vs. 1.3/4 - Fox), ranking #1 against its regular competition for its 9th consecutive original. Once Upon a Time held steady week to week, tying a 5-week high in viewers and a 6-week high in young adults - since 3/29/15 and 3/22/15, respectively.

Secrets and Lies (9-10pm - 6.4 million and 1.7/5 in AD18-49): Building on its viewer lead-in for the 2nd week in a row at 9pm, ABC's season finale of Secrets and Lies rose for the 3rd week in Total Viewers (+10% - 6.4 million vs. 5.8 million) and was even in Adults 18-49 (1.7/5) to deliver its most-watched-ever telecast and equal a series high in young adults. From 9-10pm, ABC's Secrets and Lies beat NBC's A.D. for the 3rd week in a row, leading by 55% in Adults 18-49 (1.7/5 vs. 1.1/3).

Revenge (10-11pm - 4.9 million and 1.2/4 in AD18-49): At 10pm, ABC's Revenge (1.2/4) led by wide margins over its CBS (+71% over Battle Creek = 0.7/2) and NBC (+140% over American Odyssey = 0.5/2) drama competition in Adults 18-49. Revenge grew week to week in Total Viewers (+9% - 4.9 million vs. 4.5 million) and Adults 18-49 (+20% - 1.2/4 vs. 1.0/3), drawing its biggest audience in 8 weeks and top young adult number since December - since 3/8/15 and 12/7/14, respectively.

Quick Take for Sunday, May 3, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Wins its 2nd Straight May Sweep Sunday in Adults 18-49

"AFHV" Leads the 7pm Hour for the 2nd Week in a Row with Adults 18-49

Sunday's No. 1 Broadcast Series, "Once Upon a Time" Wins its Hour by 31%

"Secrets and Lies" Season Finale Hits Series Highs in Viewers and Young Adults

"Revenge" Surges to its Top Young Adult Rating Since December

Sunday Night (05/03/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" L3 = 5.8 mil/1.4 rtg, L7 = 5.9mil/1.4 rtg and Multiplatform+35 Day = 1.5 rtg

"Once Upon a Time:" L3 = 7.3 mil/2.3 rtg, L7 = 7.9 mil/2.4 rtg and Multiplatform+35 Day = 3.2 rtg

"Secrets & Lies:" L3 = 9.7 mil/2.6 rtg, L7 = 10.5 mil/2.8 rtg and Multiplatform+35 Day = 3.8 rtg

"Revenge:" L3 = 8.2 mil/2.0 rtg, L7 = 8.9 mil/2.1 rtg and Multiplatform+35 Day = 3.0 rtg

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.5 million and 1.5/5 in AD18-49):

ABC won its 2nd consecutive May Sweep Sunday in Adults 18-49 (1.5/5), beating Fox by 25% (1.2/4), CBS by 67% (0.9/3) and NBC by 88% (0.8/3). In fact, the Net was the broadcast leader in all 8 half-hours of the night with young adults. ABC's "Once Upon a Time" and "Secrets and Lies" tied as Sunday's No. 1 broadcast program for the 2nd week in a row in Adults 18-49.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.6 million and 1.4/6 in AD18-49):

In the 7 o'clock hour, ABC's "America's Funniest Home Videos" won its time period for the 2nd week in a row in Adults 18-49 over CBS' "60 minutes" (+56% - 1.4/6 vs. 0.9/4).

"Once Upon a Time" (8:00-9:00 p.m. - 5.2 million and 1.7/6 in AD18-49):

Growing from its lead-in at 8:00 p.m. (+21%), ABC's "Once Upon a Time" won its hour by 31% over its nearest competitor in Adults 18-49 (1.7/6 vs. 1.3/4 - Fox), ranking No. 1 against its regular competition for its 9th consecutive original. "Once Upon a Time" held steady week to week, tying a 5-week high in viewers and a 6-week high in young adults - since 3/29/15 and 3/22/15, respectively.

"Secrets and Lies" (9:00-10:00 p.m. - 6.4 million and 1.7/5 in AD18-49):

Building on its viewer lead-in for the 2nd week in a row at 9:00 p.m., ABC's season finale of "Secrets and Lies" rose for the 3rd week in Total Viewers (+10% - 6.4 million vs. 5.8 million) and was even in Adults 18-49 (1.7/5) to deliver its most-watched-ever telecast and equal a series high in young adults. From 9:00-10:00 p.m., ABC's "Secrets and Lies" beat NBC's "A.D." for the 3rd week in a row, leading by 55% in Adults 18-49 (1.7/5 vs. 1.1/3).

"Revenge" (10:00-11:00 p.m. - 4.9 million and 1.2/4 in AD18-49):

At 10:00 p.m., ABC's "Revenge" (1.2/4) led by wide margins over its drama competition on CBS (+71% over "Battle Creek" = 0.7/2) and NBC (+140% over "American Odyssey" = 0.5/2) in Adults 18-49. "Revenge" grew week to week in Total Viewers (+9% - 4.9 million vs. 4.5 million) and Adults 18-49 (+20% - 1.2/4 vs. 1.0/3), drawing its biggest audience in 8 weeks and top young adult number since December - since 3/8/15 and 12/7/14, respectively.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/03/15.





  [may 2015]  
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· 60 MINUTES (CBS)
· A.D. THE BIBLE CONTINUES (NBC)
· AMERICAN ODYSSEY (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BATTLE CREEK (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SECRETS & LIES (ABC)





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