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[05/09/15 - 08:54 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (5/8/15):

ABC (5.731 million viewers, #2; adults 18-49: 1.4, #1) was the demo champ on Friday with its mix of "Shark Tank" (6.580 million viewers, #3; adults 18-49: 1.5, #1), "Beyond the Tank" (5.566 million viewers, #5; adults 18-49: 1.4, #2) and "20/20" (5.047 million viewers, #7; adults 18-49: 1.2, #3).

NBC (5.227 million viewers, #3; adults 18-49: 1.1, #2) then took home the silver with new episodes of "Grimm" (4.284 million viewers, #8; adults 18-49: 1.0, #T6) and "Dateline NBC" (5.699 million viewers, #4; adults 18-49: 1.1, #T4).

Next up was CBS (7.317 million viewers, #1; adults 18-49: 1.0, #3) with new episodes of "The Amazing Race" (5.468 million viewers, #6; adults 18-49: 1.0, #T6) and "Hawaii Five-0" (8.367 million viewers, #1; adults 18-49: 1.1, #T4) plus the season finale of "Hawaii Five-0" (8.118 million viewers, #2; adults 18-49: 1.0, #T6).

Meanwhile, FOX (1.297 million viewers, #4; adults 18-49: 0.4, #4) offered up the feature "Scream" (1.297 million viewers, #10; adults 18-49: 0.4, #10).

And finally, The CW (0.991 million viewers, #5; adults 18-49: 0.3, #5) served up its revised Friday lineup of "Whose Line Is It Anyway?" (1.380 million viewers, #9; adults 18-49: 0.5, #9), a repeat "Whose Line Is It Anyway?" (1.229 million viewers, #11; adults 18-49: 0.3, #11) and "The Messengers" (0.679 million viewers, #12; adults 18-49: 0.2, #12). In the netlet's target demo (women 18-34), said trio posted a 0.3, 0.1 and 0.1 rating, respectively.

Week-to-week changes (adults 18-49):
+66.67% - Whose Line Is It Anyway?
+20.00% - 20/20
+11.11% - Grimm
+10.00% - Dateline NBC
0.00% - The Amazing Race
0.00% - The Messengers
-6.25% - Shark Tank
-6.67% - Beyond the Tank
-8.33% - Hawaii Five-0

Year-to-year changes (adults 18-49):
+50.00% - Shark Tank (vs. Shark Tank (Repeat))
+25.00% - The Amazing Race (vs. Unforgettable)
+4.76% - Dateline NBC (vs. Grimm/Hannibal)
-15.38% - Hawaii Five-0 - 9:00
-16.67% - Whose Line Is It Anyway? (vs. Whose Line Is It Anyway?)
-16.67% - Grimm (vs. Dateline NBC)
-20.00% - 20/20
-26.32% - Beyond the Tank (vs. Shark Tank)
-28.57% - Hawaii Five-0 - 10:00 (vs. Blue Bloods)
-33.33% - The Messengers (vs. Hart of Dixie)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden " (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show with James Corden" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/9/14):

ABC (5.931 million viewers, #2; adults 18-49: 1.5, #1) was the demo champ for the sixth week in a row thanks to a repeat of "Shark Tank" (4.441 million viewers, #8; adults 18-49: 1.0, #7) followed by new episodes of "Shark Tank" (7.165 million viewers, #4; adults 18-49: 1.9, #1) and "20/20" (6.188 million viewers, #5; adults 18-49: 1.5, #2).

CBS (9.292 million viewers, #1; adults 18-49: 1.2, #2) then claimed the silver with the season finales of "Unforgettable" (7.290 million viewers, #3; adults 18-49: 0.8, #T8), "Hawaii Five-0" (9.087 million viewers, #2; adults 18-49: 1.3, #T4) and "Blue Bloods" (11.499 million viewers, #1; adults 18-49: 1.4, #3).

Next up was NBC (4.231 million viewers, #3; adults 18-49: 1.1, #3) and its mix of "Dateline NBC" (5.733 million viewers, #6; adults 18-49: 1.2, #6), "Grimm" (4.838 million viewers, #7; adults 18-49: 1.3, #T4) and "Hannibal" (2.124 million viewers, #9; adults 18-49: 0.8, #T8).

Meanwhile, The CW (1.121 million viewers, #5; adults 18-49: 0.4, #4) served up a new "Whose Line Is It Anyway?" (1.516 million viewers, #10; adults 18-49: 0.6, #10), a repeat "Whose Line Is It Anyway?" (1.273 million viewers, #13; adults 18-49: 0.5, #11) and a new "Hart of Dixie" (0.847 million viewers, #14; adults 18-49: 0.3, #T12).

In the netlet's target demo (women 18-34), "Whose Line" posted a 0.6 rating at 8:00/7:00c and 0.4 rating at 8:30/7:30c while "Dixie" managed a 0.4 rating.

And finally, repeats of "24: Live Another Day" (1.340 million viewers, #12; adults 18-49: 0.3, #T12) and another "24: Live Another Day" (1.384 million viewers, #11; adults 18-49: 0.3, #T12) on FOX (1.362 million viewers, #4; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
+50.00% - Whose Line Is It Anyway?
+50.00% - Hart of Dixie
+8.33% - Hawaii Five-0
0.00% - Dateline NBC
-6.67% - Blue Bloods
-7.14% - Grimm
-11.76% - 20/20
-13.64% - Shark Tank
-27.27% - Unforgettable
-27.27% - Hannibal

Year-to-year changes (adults 18-49):
+200.00% - Whose Line Is It Anyway? (vs. Nikita)
+200.00% - Hart of Dixie (vs. Supernatural (Repeat))
+140.00% - Dateline NBC (vs. Fashion Star)
+44.44% - Hawaii Five-0 (vs. Vegas)
+27.27% - Blue Bloods
+18.18% - Grimm (vs. Dateline NBC)
+5.56% - Shark Tank
-11.76% - 20/20
-33.33% - Hannibal (vs. Rock Center With Brian Williams)
-50.00% - Unforgettable (vs. Undercover Boss)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/5; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/3 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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