[05/11/15 - 09:07 AM]
"A.D. The Bible Continues" Is Up 11% in Total Viewers Versus NBC's Results in Its Time Period on the Same Night Last Year
NBC spins the numbers for Sunday, May 10.

[via press release from NBC]

Sunday Primetime Results:

· NBC Sports overrun coverage of The Players Championship golf was live and fast-affiliate results, which are not time zone-adjusted, are subject to change. In metered-market households, which are time zone-adjusted, the golf coverage averaged a 5.8 rating, 12 share from 7-8 p.m. ET to rank #2 among the Big 4 networks. In the 25 markets with Local People Meters, the golf coverage averaged a 1.9/8 in adults 18-49, to win the time period among the Big 4 networks and top all other primetime 18-49 ratings Sunday night on those networks in the 25 Local People Meter markets.

· "Dateline NBC" (0.9/3 in 18-49, 4.2 million viewers overall from 8:03-9 p.m. ET) grew versus last week's 7-9 p.m. telecast by 0.1 of a rating point or +13% (0.9 vs. 0.8).

· "A.D. The Bible Continues" (0.9/3 in 18-49, 4.5 million viewers overall from 9-10:01 p.m. ET) is up +11% in total viewers versus NBC's results in the time period on the same night last year (4.467 million vs. 4.033 million on May 11, 2014 for "Rosemary's Baby, Part 1").

· "A.D. The Bible Continues" will add significant viewership via time-shifting: "A.D. The Bible Continues" has grown by +22% in 18-49 (from a 1.72 rating to a 2.09) and 1.5 million viewers overall (7.9 million to 9.4 million) going from L+SD to L+7.

· "American Odyssey" (0.5/2 in 18-49, 2.7 million viewers overall from 10:01-11 p.m. ET) matched its 18-49 rating of the prior three weeks. Despite the 10 p.m. hour, "American Odyssey" maintained its 18-49 rating from half-hour to half-hour (0.5 vs. 0.5) and grew in adults 18-34 (0.2 to 0.3).

· "American Odyssey" will add significant viewership via time-shifting: "American Odyssey" is increasing by +23% in 18-49 rating (from a 0.83 to a 1.02) and 1.3 million viewers overall (4.2 million to 5.5 million) going from L+SD to L+7.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

  [may 2015]  


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