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[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[via press release from ABC]

ABC's Dancing Finale Tops the Final Tuesday of the Season - The Bachelorette ties The Voice Finale in AD18-34 as the #1 TV Show

ABC Tuesday Prime (8-11pm - 11.2 million and 2.2/7 in AD18-49): Against competition from the 2-hour finale of NBC's The Voice, ABC emerged as the most-watched TV network on the final Tuesday of the season, outdrawing runner-up NBC by more than 1.0 million viewers (11.2 million vs. 10.1 million). ABC nearly caught NBC on Tuesday in Adults 18-49 (2.2/7 vs. 2.4/8) and straight out won the night in Adults 18-34, by 13% over NBC (1.7/7 vs. 1.5/6).

· ABC's 20th season finale of Dancing with the Stars was the night's most-watched TV show by 1.9 million viewers over The Voice finale (13.3 million vs. 11.4 million). In Adults 18-49, Dancing and The Bachelorette ranked as the #2 and #3 shows of the night, respectively. In addition, The Bachelorette was the #1 TV program of the night in Adults 18-34 (tied w/ The Voice finale) and Women 18-34 (beating The Voice finale).

· The DWTS finale was the most social series on broadcast Tuesday night with 206,286 tweets, its best number of the spring season.

The Bachelorette (8-9pm - 7.0 million and 1.9/7 in AD18-49): In the 8 o'clock hour, ABC's The Bachelorette special won its hour in Adults 18-49 (1.9/7), beating NBC's The Voice Recap special by 19% (1.6/6) and Fox's Hell's Kitchen by 50% (1.2/5).

· The Bachelorette posted ABC's top Adult 18-34 number (1.8/8) in the hour in 15 months - since 2/25/14.

Dancing with the Stars (9-11pm - 13.3 million and 2.3/7 in AD18-49): Head to head from 9-11pm, ABC's Dancing with the Stars beat the 2-hour season finale of The Voice by double digits in Total Viewers (+17% - 13.3 million vs. 11.4 million), Women 18-34 (+14% - 2.5/9 vs. 2.2/8), Teens 12-17 (+45% - 1.6/8 vs. 1.1/5) and Kids 2-11 (+25% - 1.0/5 vs. 0.8/4).

· Dancing was up over its Monday finale in the Adult 18-49 Fast Affiliate ratings (2.3/7 vs. 2.2/8) and even with its adjusted National number to match a season high. In addition, Dancing was steady with its year-ago May finale in Adults 18-49 (2.4/7 on 5/20/14), while The Voice finale sank -15% from the year-ago night on its season ender (2.8/9 vs. 3.3/10). In fact DWTS substantially narrowed the Adult 18-49 gap year to year with The Voice (5-tenths this year vs. 9-tenths last year).

· In viewers and young adults, Dancing generated ABC's best numbers in the 2-hour time slot in 6 months - since 11/25/14.

Quick Take for Tuesday, May 19, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC is the Most-Watched TV Net on the Final Tuesday of the Season As the "Dancing with the Stars" Finale Ranks as the Night's Top Show

ABC's "The Bachelorette" Special Wins its Hour in Adults 18-49 and Stands as Tuesday's No. 1 TV Show in Adults 18-34 and Women 18-34

ABC's "DWTS" Closes Out at a Season High Among Adults 18-49

Tuesday Night (05/19/15) -- ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette:" L3 = 8.9 mil/2.3 rtg, L7 = 9.2 mil/2.3 rtg and Multiplatform+35 Day = n/a

"DWTS:" L3=15.6 mil/2.7 rtg, L7 = 16.1 mil/2.8 rtg and Multiplatform+35 Day=2.9 rtg

Live + Same Day Results:

ABC Tuesday Prime (8:00-11:00 p.m. - 11.2 million and 2.2/7 in AD18-49):

Against competition from the 2-hour finale of NBC's "The Voice," ABC emerged as the most-watched TV network on the final Tuesday of the season, outdrawing runner-up NBC by more than 1.0 million viewers (11.2 million vs. 10.1 million). ABC nearly caught NBC on Tuesday in Adults 18-49 (2.2/7 vs. 2.4/8) and straight out won the night in Adults 18-34, by 13% over NBC (1.7/7 vs. 1.5/6).

· ABC's 20th season finale of "Dancing with the Stars" was the night's most-watched TV show by 1.9 million viewers over "The Voice" finale (13.3 million vs. 11.4 million). In Adults 18-49, "Dancing" and "The Bachelorette" ranked as the No. 2 and No. 3 shows of the night, respectively. In addition, "The Bachelorette" was the No. 1 TV program of the night in Adults 18-34 (tied w/ "The Voice" finale) and Women 18-34 (beating "The Voice" finale).

· The "DWTS" finale was the most social series on broadcast Tuesday night with 206,286 tweets, marking its best number of the spring season.

"The Bachelorette" (8:00-9:00 p.m. - 7.0 million and 1.9/7 in AD18-49):

In the 8 o'clock hour, ABC's "The Bachelorette" special won its hour in Adults 18-49 (1.9/7), beating NBC's "The Voice Recap" special by 19% (1.6/6) and Fox's "Hell's Kitchen" by 58% (1.2/5).

· "The Bachelorette" posted ABC's top Adult 18-34 number (1.8/8) in the hour in 15 months - since 2/25/14.

"DWTS: The Results" (9:00-11:00 p.m. - 13.3 million and 2.3/7 in AD18-49):

Head to head from 9:00-11:00 p.m., ABC's "Dancing with the Stars" beat the season finale of "The Voice" by double digits in Total Viewers (+17% - 13.3 million vs. 11.4 million), Women 18-34 (+14% - 2.5/9 vs. 2.2/8), Teens 12-17 (+45% - 1.6/8 vs. 1.1/5) and Kids 2-11 (+25% - 1.0/5 vs. 0.8/4).

· "Dancing" was up over its Monday finale in the Adult 18-49 Fast Affiliate ratings (2.3/7 vs. 2.2/8) and even with its adjusted National number to match a season high. In addition, the show was steady with its year-ago May finale in Adults 18-49 (2.4/7 on 5/20/14), while "The Voice" finale sank -15% from the year-ago night on its season ender (2.8/9 vs. 3.3/10). As a result, "DWTS" substantially closed the Adult 18-49 gap year to year with "The Voice" (5-tenths this year vs. 9-tenths last year).

· In viewers and young adults, "Dancing" generated ABC's best numbers in the 2-hour time slot in 6 months - since 11/25/14.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/19/15.





  [may 2015]  
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· BACHELORETTE, THE (ABC)
· DANCING WITH THE STARS (ABC)
· HELL'S KITCHEN (FOX)
· VOICE, THE (NBC)





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