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[05/26/15 - 08:46 AM]
ABC Is No. 1 on Memorial Day in Total Viewers, Adults 18-34 and Women 18-34
ABC spins the numbers for Monday, May 25.

[via press release from ABC]

500 Questions is Up to its Biggest Audience Yet - The Bachelorette is #1 in its Slot for the 2nd Week Running

ABC Monday Prime (8-11pm - 5.3 million and 1.4/5 in AD18-49): With 500 Questions and The Bachelorette, ABC ranked #1 on Memorial Day Monday night in Total Viewers (5.3 million-tie) and was a strong second in Adults 18-49 (1.4/5 vs. 1.6/5-NBC). The Net also ranked #1 on Monday in Adults 18-34 and Women 18-34.

500 Questions (8-9pm - 5.2 million and 1.1/4 in AD18-49): From 8-9pm, night 4 of ABC's 500 Questions built from night 3 by 30% in Total Viewers (5.2 million vs. 4.0 million) and by 38% in Adults 18-49 (1.1/4 vs. 0.8/4), drawing its biggest audience yet and its 2nd highest young adult number. The new show took 2nd in its time period to the opening hour of NBC's 2-hour premiere of American Ninja Warrior in Adults 18-49. 500 Questions built from its first half-hour to its second half-hour in viewers (+6%) and young adults (+9%).

Please Note: ABC's 500 Questions is airing over the course of 7 nights, through Thursday, 5/28/15.

The Bachelorette (9-11pm - 5.3 million and 1.6/5 in AD18-49):

From 9-11pm, The Bachelorette ranked #1 against the non-sports competition in its 2-hour time period for the 2nd week in a row in Adults 18-49 (1.6/5), Adults 18-34, key Women (W18-34/W18-49) and Teens 12-17. It was the #1 TV series of the night for the 2nd week running in Adults 18-34, Women 18-34 and Women 18-49. During the 10 o'clock hour, ABC's The Bachelorette beat NBC's series premiere of The Island head to head by 28% in Total Viewers (5.1 million vs. 4.0 million) and by 25% in Adults 18-49 (1.5/5 vs. 1.2/4).

· The Bachelorette was up year to year in Adults 18-34 (+17%) and steady with its year-ago Memorial Day telecast in Adults 18-49 (on 5/26/14).

· In viewers and young adults, the show generated ABC's best summer numbers in the 2-hour time period since last July - since 7/28/14.

Quick Take for Monday, May 25, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Memorial Day in Total Viewers, Adults 18-34 and Women 18-34

"500 Questions" Draws Largest Audience Yet and its 2nd-Best Adults 18-49 Number

"The Bachelorette" Stands as Monday's No. 1 Series For the 2nd Week in a Row in Adults 18-34 and Key Women

Monday Night (05/25/15) - ABC Total Viewer and Adult 18-49 Projections

"500 Questions": L3 = 5.6 mil/1.2 rtg, L7 = 5.7 mil/1.3 rtg and Multiplatform+35 Day = NA

"The Bachelorette": L3 = 6.7 mil/2.0 rtg, L7 = 7.0 mil/2.0 rtg and Multiplatform+35 Day = NA

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.3 million and 1.4/5 in AD18-49):

With "500 Questions" and "The Bachelorette," ABC ranked No. 1 on Memorial Day Monday night in Total Viewers (5.3 million-tie) and was a strong second in Adults 18-49 (1.4/5 vs. 1.6/5-NBC). The Net also ranked No. 1 on Monday in Adults 18-34 (1.2/5) and Women 18-34 (1.8/7).

"500 Questions" (8:00-9:00 p.m. - 5.2 million and 1.1/4 in AD18-49):

From 8:00-9:00 p.m., night 4 of ABC's "500 Questions" built from night 3 by 30% in Total Viewers (5.2 million vs. 4.0 million) and by 38% in Adults 18-49 (1.1/4 vs. 0.8/4), drawing its biggest audience yet and its 2nd highest young adult number. The new show took 2nd in its time period to the opening hour of NBC's 2-hour premiere of "American Ninja Warrior" in Adults 18-49. "500 Questions" built from its first half-hour to its second half-hour in viewers (+6% - 5.1 million to 5.4 million) and young adults (+9% - 1.1/4 to 1.2/4).

Please Note: ABC's "500 Questions" is airing over the course of 7 nights, through Thursday, 5/28/15.

"The Bachelorette" (9:00-11:00 p.m. - 5.3 million and 1.6/5 in AD18-49):

From 9:00-11:00 p.m., "The Bachelorette" ranked No. 1 against the non-sports competition in its 2-hour time period for the 2nd week in a row in Adults 18-49 (1.6/5), Adults 18-34, key Women (W18-34/W18-49) and Teens 12-17. It was the No. 1 TV series of the night for the 2nd week running in Adults 18-34 (1.4/5), Women 18-34 (2.1/8) and Women 18-49 (2.3/7). During the 10 o'clock hour, ABC's "The Bachelorette" beat NBC's series premiere of "The Island" head to head by 28% in Total Viewers (5.1 million vs. 4.0 million) and by 25% in Adults 18-49 (1.5/5 vs. 1.2/4).

· "The Bachelorette" was up year to year in Adults 18-34 (+17% - 1.4/5 vs. 1.2/5) and steady with its year-ago Memorial Day telecast in Adults 18-49 (on 5/26/14).

· In viewers and young adults, the show generated ABC's best summer numbers in the 2-hour time period since last July - since 7/28/14.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 5/25/15.





  [may 2015]  
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· 500 QUESTIONS (ABC)
· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· ISLAND, THE (NBC)





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