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[05/31/15 - 09:19 AM]
Saturday's Broadcast Ratings: NHL Playoffs Bring Victory for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (5/30/15):

NBC (4.293 million viewers, #1; adults 18-49: 1.3, #1) was the network to beat on Saturday with its coverage of the "NHL Playoffs: Anaheim at Chicago" (4.293 million viewers, #1; adults 18-49: 1.3, #1).

CBS (2.995 million viewers, #2; adults 18-49: 0.4, #T2) then claimed the silver with its all-repeat lineup of "Person of Interest" (2.382 million viewers, #5; adults 18-49: 0.3, #T5), "Elementary" (2.595 million viewers, #4; adults 18-49: 0.3, #T5) and "48 Hours" (4.008 million viewers, #2; adults 18-49: 0.6, #2).

Next up was ABC (2.352 million viewers, #3; adults 18-49: 0.4, #T2) with second runs of "Grey's Anatomy" (1.855 million viewers, #6; adults 18-49: 0.3, #7) and "In an Instant" (2.601 million viewers, #3; adults 18-49: 0.5, #3).

And finally, FOX (1.774 million viewers, #4; adults 18-49: 0.4, #T2) closed out the evening with its "Baseball Night in America" (1.774 million viewers, #7; adults 18-49: 0.4, #4) franchise.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars, averaged a 2.8 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.3/6 in adults 18-49 in the 25 markets with Local People Meters.

· Versus the same night last year, "Saturday Night Live" is up +8% in both metered-market households (2.8/7 vs. 2.6/7) and 18-49 in the Local People Meters (1.3/6 vs. 1.2/5).

· The "SNL" rebroadcast is the #1 non-sports telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime entertainment programs on those networks in that key measure.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +43% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.86 rating to a 2.66).


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/31/14):

NBC (2.660 million viewers, #2; adults 18-49: 0.6, #T1) and ABC (2.496 million viewers, #3; adults 18-49: 0.6, #T1) split the demo crown on Saturday as the latter served up the return of "Bet on Your Baby" (2.222 million viewers, #9; adults 18-49: 0.5, #T5) followed by the premiere of "Sing Your Face Off" (2.426 million viewers, #7; adults 18-49: 0.6, #4) and a new "Sing Your Face Off" (2.842 million viewers, #4; adults 18-49: 0.7, #3).

The Peacock then offered up its mix of "Mariah Carey: At Home In Concert With Matt Lauer" (1.987 million viewers, #10; adults 18-49: 0.4, #T7), "Dateline Saturday Night Mystery" (3.692 million viewers, #2; adults 18-49: 0.8, #T1) and a repeat of "The Night Shift" (2.302 million viewers, #8; adults 18-49: 0.5, #T5).

Next up was CBS (3.538 million viewers, #1; adults 18-49: 0.5, #3) and its lineup of "Mike & Molly" (2.475 million viewers, #6; adults 18-49: 0.3, #11), another "Mike & Molly" (2.715 million viewers, #5; adults 18-49: 0.4, #T7), "The Mentalist" (3.026 million viewers, #3; adults 18-49: 0.4, #T7) and "48 Hours" (4.993 million viewers, #1; adults 18-49: 0.8, #T1).

And finally, "Baseball Night in America" (1.729 million viewers, #11; adults 18-49: 0.4, #T7) on FOX (1.729 million viewers, #4; adults 18-49: 0.4, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Charlize Theron and musical guest The Black Keys, averaged a 2.6/7 in household results in Nielsen's 56 metered markets and a 1.2/5 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters, ahead of all primetime programs on ABC, CBS, NBC and Fox in that key measure.

Source: Nielsen Media Research





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