DISCOVERY CHANNEL DELIVERS BEST MAY EVER IN PERSONS 25-54
(Los Angeles, Calif.) - Discovery Channel continues its ratings success in 2Q15 by setting a new record for its best May ever among Persons 25-54 in May 2015 in L+3. Discovery also remained in the Top Five in ad supported cable in Persons 25-54, up 11% year over year to land at #4 for the month.
Discovery's Prime Time ratings growth in May was up in Men, 6% in M25-54, and most notably in Women, up 19% W25-54, bringing in the network's highest female May ratings since 2002. In addition, the network made major strides in a wide range of demos including millennials, core viewers, kids, and families as the network climbed the demo rankers among Men 25-54 (#3 for the month, up 1 ranking position vs. May 2014), Women 25-54 (#11 for the month, up 6 ranking positions), Persons 18-34 (#11, up 8 positions) and Persons 12-17 (#21, up 4 positions) vs. May 2014.
Discovery owned all of the Top 5 ad-supported cable series during May 2015 (excluding sports) among M25-54 and M18-49, topping such competing series as History's Pawn Stars and Texas Rising, AMC's final season of Mad Men, Spike's Lip Sync Battle, and Comedy Central's Tosh.0.
DEADLIEST CATCH was the #1 unscripted program in May 2015 M25-54 with an average of 3.6 million viewers for the month. Rounding out Discovery's top five unscripted series for May were FAST N' LOUD (2.8 million), STREET OUTLAWS (2.9 million), ALASKAN BUSH PEOPLE (4.5 million) and NAKED AND AFRAID (3.2 million).
Live3, May 2015: 04/27/2015 - 05/31/2015 vs. YAGO (May 2014: 04/28/2014 - 05/25/2015). 2015: 12/29/2014 - 05/31/2015 vs. YAGO (2014: 12/30/2013 - 06/01/2014).