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[06/08/15 - 08:28 AM]
"Dateline: My Kid Would Never Do That" Equals the Highest Sunday Rating for a "Dateline" Telecast Since April 26
NBC spins the numbers for Sunday, June 7.

[via press release from NBC]

Sunday Primetime Results:

· "Dateline: My Kid Would Never Do That" (1.0/3 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET) equaled the highest Sunday rating for a "Dateline" telecast since April 26 (1.1 from 7-9 p.m.). "Dateline: My Kid Would Never Do That" built on its lead-in by +43% in adults 18-49 and +36% in adults 25-54 (1.5 vs. 1.1).

· "Dateline: My Kid Would Never Do That" tied for #1 in the time period among non-sports programs on the Big 4 networks in adults 18-49 and was #1 outright among non-sports shows on those nets in women 18-49 and adults, men and women 25-54.

· "Dateline: My Kid Would Never Do That" grew by +22% from its first half-hour to its second (0.9 to 1.1) and by +23% in adults 25-54 (1.3 to 1.6).

· "A.D. The Bible Continues" (0.7/2 in 18-49, 4.0 million viewers overall from 9-10:01 p.m. ET) tied for #1 in men 18-49 among non-sports choices on the Big 4 networks in the time slot.

· "A.D. The Bible Continues" will increase its viewership via time-shifting --the previous week's telecast grew by +18% in 18-49 rating going from L+SD to L+3 (0.87 to 1.03) and in total viewers by 860,000 persons (4.7 million to 5.6 million).

· "American Odyssey" (0.4/1 in 18-49, 2.6 million viewers overall from 10:01-11 p.m. ET) maintained its 18-49 rating from half-hour to half-hour, despite the 10 p.m. hour (0.4 vs. 0.4).

· "American Odyssey" will add viewership via time-shifting --the prior week's episode increased by +33% in 18-49 going from L+SD to L+3 (0.48 to 0.64) and in total viewers by 771,000 persons (3.0 million to 3.7 million).

· "Dateline NBC" (0.7/3 in 18-49, 4.6 million viewers overall from 7-8 p.m. ET) ranked #2 among the Big 4 networks in the time period in women 18-34, 18-49 and 25-54.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [june 2015]  
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· A.D. THE BIBLE CONTINUES (NBC)
· AMERICAN ODYSSEY (NBC)
· DATELINE NBC (NBC)





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