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[06/26/15 - 09:38 AM]
2015 NBA Draft Matches Highest-Rated Ever on ESPN
ESPN spins the numbers for Thursday, June 25.

[via press release from ESPN]

2015 NBA Draft Matches Highest-Rated Ever on ESPN

The 2015 NBA Draft, which aired exclusively on ESPN, delivered a 3.1 overnight rating, according to metered market ratings from Nielsen. It matched last year as the highest-rated NBA Draft telecast ever on ESPN. The telecast peaked between 8 -8:15 p.m. ET with a 4.2 rating.

Local numbers

The NBA Draft telecast delivered a record 8.5 rating in the top-ranked Louisville market, which is the best rating the market has ever produced for the NBA Draft. Additionally, the Philadelphia market delivered its best-ever NBA Draft rating - a 5.0.

Top 10 local markets
Market Rating
1. Louisville 8.5
2. Philadelphia (T) 5.0
2. Greensboro (T) 5.0
4. Indianapolis 4.7
5. Raleigh-Durham 4.6
6. Memphis 4.5
7. Columbus 4.4
8. Milwaukee 4.3
9. Oklahoma City 3.9
10. Cleveland 3.8

Most-Watched NBA Draft in History

The 2015 NBA Draft was the most-watched Draft telecast in history, according to Nielsen. Thursday's event on ESPN averaged 3,738,000 viewers (P2+), up eight percent from the 2014 NBA Draft. The telecast peaked with 5,131,000 viewers from 8-8:15 p.m. ET.

The 2015 NBA Draft was also the highest-rated ever on ESPN, averaging a 2.4 U.S. household rating. This is up four percent from last year's event. The telecast peaked from 8-8:15 p.m. with a 3.3 rating.

Last night's NBA Draft telecast also propelled ESPN to win the night across all of television (broadcast and cable) in several key demos, including P18-34, M18-34, P18-49, M18-49 and M25-54.

ESPN has televised the NBA Draft since 2003. NBA Draft television records go back to 1994.





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