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[06/26/15 - 08:41 AM]
"The Astronaut Wives Club" Improves Its Hour by Double-Digits Year to Year
ABC spins the numbers for Thursday, June 25.

[via press release from ABC]

ABC's Astronaut Wives Club and Mistresses See Strong Retention with Younger Viewers - Rookie Blue Takes 2nd at 10pm

Thursday Night (06/25/15) - ABC Total Viewer and Adult 18-49 Projections

The Astronaut Wives Club: L3 = 6.9 mil/1.2 rtg and L7 = 7.5 mil/1.3 rtg

Mistresses: L3 = 5.1 mil/1.1 rtg and L7 = 5.5 mil/1.2 rtg

Rookie Blue: L3 = 4.7 mil/0.7 rtg and L7 = 4.9 mil/0.8 rtg

Live + Same Day Results:

The Astronaut Wives Club (8-9pm - 4.5 million and 0.8/3 in AD18-49): At 8pm, The Astronaut Wives Club improved its hour year to year for the 2nd week in a row, up by double digits in Total Viewers (+18% - 4.5 million vs. 3.8 million) and Adults 18-49 (+33% - 0.8/3 vs. 0.6/2) from the year-ago night with an original drama (Black Box on 06/26/14). The new ABC drama retained a strong 90% of its week-ago debut with Women 18-34.

Mistresses (9-10pm - 3.3 million and 0.7/3 in AD18-49): Shifting back into a 1-hour telecast from 9-10pm, after last week's 2-hour premiere, ABC's Mistresses beat NBC's just-renewed Aquarius by 17% in Adults 18-49 (0.7/3 vs. 0.6/2). Mistresses held 100% of its week-earlier season premiere delivery with Adults 18-34 and Women 18-49.

· TV Playback Note: During last summer, Mistresses posted strong increases via TV playback, spiking 60% from its initially-reported Live + Same Day number to its final Live +7 Day Adult 18-49 rating (1.0 rating to a 1.6 rating). And in the Live + 3 Day ratings for its week-ago season premiere, the show jumped 44% in Adults 18-49 over its L+SD number (0.9 rating to 1.4 rating) making it the biggest gainer for any broadcast show last Thursday.

Rookie Blue (10-11pm - 3.7 million and 0.6/2 in AD18-49): At 10pm, ABC's season premiere of Rookie Blue took second in its time slot to CBS' Under the Dome premiere in Total Viewers, building 12% on its lead-in (3.7 million vs. 3.3 million) and gaining audience from its first half-hour to its second-half hour.

Quick Take for Thursday, June 25, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Astronaut Wives Club" Improves its Hour by Double-Digits Year to Year

"Mistresses" Retains 100% of its Week-Ago Premiere Among Adults 18-34

"Rookie Blue" Premiere Builds 12% on its Lead-in to Take 2nd at 10pm in Viewers

Thursday Night (06/25/15) - ABC Total Viewer and Adult 18-49 Projections

"The Astronaut Wives Club:" L3 = 6.9 mil/1.2 rtg and L7 = 7.5 mil/1.3 rtg

"Mistresses:" L3 = 5.1 mil/1.1 rtg and L7 = 5.5 mil/1.2 rtg

"Rookie Blue:" L3 = 4.7 mil/0.7 rtg and L7 = 4.9 mil/0.8 rtg

Live + Same Day Results:

"The Astronaut Wives Club" (8:00-9:00 p.m. - 4.5 million and 0.8/3 in AD18-49):

At 8:00 p.m., "The Astronaut Wives Club" improved its hour year to year for the 2nd week in a row, up by double digits in Total Viewers (+18% - 4.5 million vs. 3.8 million) and Adults 18-49 (+33% - 0.8/3 vs. 0.6/2) from the year-ago night with an original drama ("Black Box" on 06/26/14). The new ABC drama retained a strong 90% of its week-ago debut with Women 18-34.

"Mistresses" (9:00-10:00 pm - 3.3 million and 0.7/3 in AD18-49):

Shifting back into a 1-hour telecast from 9:00-10:00 p.m., after last week's 2-hour premiere, ABC's "Mistresses" beat NBC's just-renewed "Aquarius" by 17% in Adults 18-49 (0.7/3 vs. 0.6/2). "Mistresses held 100% of its week-earlier season premiere delivery with Adults 18-34 and Women 18-49.

· TV Playback: During last summer, "Mistresses" posted strong increases via TV playback, spiking 60% from its initially-reported Live + Same Day number to its final Live +7 Day Adult 18-49 rating (1.0 rating to a 1.6 rating). And in the Live + 3 Day ratings for its week-ago season premiere, the show jumped 44% in Adults 18-49 over its L+SD number (0.9 rating to 1.4 rating), making it the biggest gainer for any broadcast show last Thursday.

"Rookie Blue" (10:00-11:00 p.m. - 3.7 million and 0.6/2 in AD18-49):

At 10:00 p.m., ABC's season premiere of "Rookie Blue" took second in its time slot to CBS' "Under the Dome" premiere in Total Viewers, building 12% on its lead-in (3.7 million vs. 3.3 million) and gaining audience from its first half-hour to its second-half hour.

Source: The Nielsen Company, Fast Affiliate, Live + Same Day Ratings for 06/25/15.





  [june 2015]  
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· AQUARIUS (NBC)
· ASTRONAUT WIVES CLUB, THE (ABC)
· BLACK BOX (ABC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)
· UNDER THE DOME (CBS)





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