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[06/28/15 - 08:42 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with "Ninja Warrior" Encore
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (6/27/15):

NBC (1.994 million viewers, #3; adults 18-49: 0.6, #1) was the demo victor on a modest Saturday with encores of "The Island" (1.394 million viewers, #8; adults 18-49: 0.3, #T7) and "American Ninja Warrior" (2.294 million viewers, #4; adults 18-49: 0.7, #1).

CBS (3.617 million viewers, #1; adults 18-49: 0.5, #T2) then was the most-watched network with repeats of "CSI: Cyber" (2.781 million viewers, #3; adults 18-49: 0.4, #T4), "NCIS: Los Angeles" (3.626 million viewers, #2; adults 18-49: 0.4, #T4) and "48 Hours" (4.444 million viewers, #1; adults 18-49: 0.6, #2).

Next up was ABC (2.157 million viewers, #2; adults 18-49: 0.5, #T2) and second runs of "BattleBots" (1.907 million viewers, #6; adults 18-49: 0.4, #T4) and "In an Instant" (2.283 million viewers, #5; adults 18-49: 0.5, #3).

And finally, "Baseball Night in America" (1.712 million viewers, #7; adults 18-49: 0.3, #T7) on FOX (1.712 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host J.K. Simmons and musical guests D'Angelo and The Vanguard, averaged a 2.4 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.9/5 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters, ahead of all primetime programs on those nets.

· Versus the same night last year, the "SNL" rebroadcast is up +4% in metered-market households (2.4 vs. 2.3) and even in 18-49 in the Local People Meters (0.9 vs. 0.9).

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/28/14):

NBC (3.893 million viewers, #1; adults 18-49: 0.8, #1) was the network to beat on Saturday thanks to a two-hour "Dateline Saturday Night Mystery" (4.443 million viewers, #1; adults 18-49: 0.9, #1) and an encore of "Taxi Brooklyn" (2.792 million viewers, #4; adults 18-49: 0.5, #T3).

CBS (2.862 million viewers, #2; adults 18-49: 0.5, #T2) then claimed the number two spot with repeats of "Hawaii Five-0" (2.110 million viewers, #6; adults 18-49: 0.3, #8), "48 Hours" (2.209 million viewers, #5; adults 18-49: 0.4, #T5) and "48 Hours" (4.269 million viewers, #2; adults 18-49: 0.7, #2).

Next up was FOX (2.811 million viewers, #3; adults 18-49: 0.5, #T2) and its "Baseball Night in America" (2.811 million viewers, #3; adults 18-49: 0.5, #T3) coverage.

And finally, ABC (1.799 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening with originals from "Bet on Your Baby" (2.102 million viewers, #7; adults 18-49: 0.4, #T5), "The Assets" (1.420 million viewers, #9; adults 18-49: 0.2, #9) and "Nightline Prime" (1.876 million viewers, #8; adults 18-49: 0.4, #T5).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Imagine Dragons, averaged a 2.3/6 in household results in Nielsen's 56 metered markets and a 0.9/4 in adults 18-49 in the 25 markets with Local People Meters, tying it as the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters with "Dateline Saturday Night Mystery," ahead of all other primetime programs on those networks in 18-49.

Source: Nielsen Media Research





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