HALLMARK CHANNEL'S NEWEST ORIGINAL MOVIE, "A COUNTRY WEDDING," BECOMES THE TOP-RATED PROGRAM OF THE DAY AMONG HOUSEHOLDS
Film Scores a 2.1 HH Rating and 2.2 Million Total Viewers
Hallmark Channel's celebration of June Weddings culminated this Saturday, June 27th with the original world premiere of A Country Wedding garnering a 2.1 HH rating, becoming the #1 rated program of the day and the top-rated movie of the week. The premiere also became the most-watched original June premiere among households (1.8 million) and total viewers (2.2 million) in network history. In its 9-11pm time period, A Country Wedding propelled Hallmark Channel to be the highest-rated and most-watched network among households and total viewers. Additionally, the film premiere boosted the network to be #1 in prime time for the day among HH rating.
"The incredible viewer response and demand for Hallmark Channel original movies only continues to thrive and grow," said Michelle Vicary, executive vice president, programming & network publicity. "This weekend's performance proves that viewers enjoy tuning in to celebrate life's special moments and occasions, and we look forward to continue sharing our quality brand of content with audiences of all ages."
In A Country Wedding, a country western star (Jesse Metcalfe) returns to his hometown to sell his childhood home prior to his wedding. Upon his arrival, he meets the girl he proposed to when he was 8-years-old and she helps plan the wedding in his fiancé's absence. Faced with old feelings that come flooding back, he will discover what really matters in life.
Source: Nielsen, June 22-June 28, 2015
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 84 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.