NBC RATINGS NOTES FOR MONDAY, JULY 6
· NBC comes in #2 against the Big 4 with a 1.5/5 in the 18-49 demo and 5.237 million viewers overall.
· From 8-10 p.m., the two-hour "American Ninja Warrior" registered a 1.8/6 and 6.176 million viewers. That is even in the demo from 2 weeks ago and improved in total viewers from two weeks ago.
· "ANW" rose from 8-9:30 in the demo in each half-hour (1.5, 1.7, 1.9) and was even in its final half-hour.
· "ANW" also rose in every half-hour in total viewers (5.538 million to 6.606 million).
· "ANW" won every half-hour in men 18-49.
· Expect to see significant L+3 increases for "American Ninja Warrior." Last week the show grew by +19% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens.
· From 10-11 p.m., "The Island" won the timeslot against CBS and ABC with a 1.0/3 and 3.359 million viewers overall.
· Expect to see significant L+3 for "The Island." Last week the show increased by +17% in 18-49 going from L+SD to L+3.
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