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[07/15/15 - 08:22 AM]
ABC's "Extreme Weight Loss" Grows to Best-Since-Premiere Results Opposite Fox's MLB All-Star Game
ABC spins the numbers for Tuesday, July 14.

[via press release from ABC]

ABC's Extreme Weight Loss Scores Best-Since-Premiere Results Opposite Fox's MLB All-Star Game

Info on ABC's Tuesday, ahead of the regular press release.

Extreme Weight Loss (8-10pm - 2.7 million and 0.8/3 in AD18-49): Despite airing against Fox's MLB All-Star Game, ABC's Extreme Weight Loss spiked over the prior week by 29% in Total Viewers (2.7 million vs. 2.1 million) and 33% in Adults 18-49 (0.8/3 vs. 0.6/2) to deliver its best numbers since its season premiere 7 weeks ago - since 5/26/15. Extreme Weight Loss shot up from its first hour to its second hour in both Viewers (+30%) and young adults (+50%).

Quick Take for Tuesday, July 14, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Extreme Weight Loss" Grows to Best-Since-Premiere Results Opposite Fox's MLB All-Star Game

"Extreme Weight Loss" (8:00-10:00 p.m. - 2.7 million and 0.8/3 in AD18-49):

Despite airing against Fox's MLB All-Star Game coverage, ABC's "Extreme Weight Loss" spiked over the prior week by 29% in Total Viewers (2.7 million vs. 2.1 million) and 33% in Adults 18-49 (0.8/3 vs. 0.6/2) to deliver its best numbers since its season premiere 7 weeks ago - since 5/26/15. "Extreme Weight Loss" shot up from its first hour to its second hour in both Viewers (+30%) and young adults (+50%).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 07/14/15.





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· EXTREME WEIGHT LOSS (ABC)





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