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[07/19/15 - 08:44 AM]
Saturday's Broadcast Ratings: "48 Hours" Repeats Put CBS on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (7/18/15):

CBS (3.610 million viewers, #1; adults 18-49: 0.6, #1) was the network to beat on Saturday thanks to a new "The Millers" (1.990 million viewers, #5; adults 18-49: 0.3, #T7), a second "The Millers" (2.110 million viewers, #4; adults 18-49: 0.4, #T5), a repeat "48 Hours" (3.780 million viewers, #2; adults 18-49: 0.7, #2) and a second repeat "48 Hours" (5.001 million viewers, #1; adults 18-49: 0.8, #1).

ABC (2.260 million viewers, #2; adults 18-49: 0.5, #2) then took home the silver with a rebroadcast of "Harry Potter and the Chamber of Secrets" (2.260 million viewers, #3; adults 18-49: 0.5, #T3).

Next up was NBC (1.569 million viewers, #3; adults 18-49: 0.4, #3) and its revised lineup of "Running Wild with Bear Grylls" (1.898 million viewers, #6; adults 18-49: 0.5, #T3), "Aquarius" (1.572 million viewers, #7; adults 18-49: 0.3, #T7) and "Hannibal" (1.239 million viewers, #8; adults 18-49: 0.4, #T5).

And finally, encores of "Bullseye" (1.176 million viewers, #10; adults 18-49: 0.3, #T7) and "Boom!" (1.188 million viewers, #9; adults 18-49: 0.3, #T7) on FOX (1.181 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Kevin Hart and musical guest Sia, averaged a 2.4 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.0/6 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters, ahead of all primetime programs on those nets. The "SNL" rebroadcast beat the night's top Big 4 primetime program by a +67% margin in the LPMs (1.0 vs. 0.6 for CBS's "48 Hours" encore).

· "Saturday Night Live" scored its highest rating in four weeks in 18-49 in the Local People Meters (since June 20 with host and musical guest Blake Shelton, 1.1/6 in 18-49 in the Local People Meters).

· Versus the same night last year, the "SNL" rebroadcast is up +4% in metered-market households (2.4 vs. 2.3) and up +11% in 18-49 in the Local People Meters (1.0 vs. 0.9).

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/19/14):

NBC (3.414 million viewers, #1; adults 18-49: 0.7, #1) was the top draw on Saturday thanks to a two-hour "Dateline Saturday Night Mystery" (3.892 million viewers, #1; adults 18-49: 0.8, #1) and a repeat of "The Blacklist" (2.459 million viewers, #5; adults 18-49: 0.4, #T4).

CBS (2.435 million viewers, #2; adults 18-49: 0.5, #2) then claimed the silver with its mix of "48 Hours" (2.838 million viewers, #3; adults 18-49: 0.6, #2), "Bad Teacher" (1.463 million viewers, #6; adults 18-49: 0.3, #T6), another "Bad Teacher" (1.349 million viewers, #8; adults 18-49: 0.3, #T6) and another "48 Hours" (3.063 million viewers, #2; adults 18-49: 0.5, #3).

Next up was ABC (1.614 million viewers, #3; adults 18-49: 0.3, #T3) and its lineup of "Bet on Your Baby" (1.386 million viewers, #7; adults 18-49: 0.3, #T6), "Mistresses" (0.947 million viewers, #10; adults 18-49: 0.2, #11) and "Nightline Prime" (2.510 million viewers, #4; adults 18-49: 0.4, #T4).

And finally, encores of "Hell's Kitchen" (0.868 million viewers, #11; adults 18-49: 0.3, #T6) and another "Hell's Kitchen" (1.055 million viewers, #9; adults 18-49: 0.3, #T6) on FOX (0.962 million viewers, #4; adults 18-49: 0.3, #T3) closed out the evening.

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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