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[07/21/15 - 08:42 AM]
ABC Stands as the Most-Watched Network on Monday
ABC spins the numbers for Monday, July 20.

[via press release from ABC]

ABC is Monday's Most-Watched Net - The Men Tell All is Up Year to Year in Key Demos

Monday Night (07/20/15) - ABC Total Viewer and Adult 18-49 Projections

The Bachelorette: L3 = 9.1 mil/2.5 rtg and L7 = 9.5 mil/2.5 rtg and Multiplatform+35 Day = 3.2 rtg

The Whispers: L3 = 5.4 mil/1.3 rtg and L7 = 6.1 mil/1.4 rtg and Multiplatform+35 Day = 1.9 rtg

Live + Same Day Results:

ABC Monday Prime (8-11pm - 5.8 million and 1.6/5 in AD18-49): ABC was the most-watched network on Monday (5.8 million), ranking as the top broadcaster for the 4th time in 5 weeks. ABC ran in a virtual tie for #1 in Adults 18-49 with NBC (1.6/5 vs. 1.7/6) and won the night by 17% in Adults 18-34 (1.4/6). The Bachelorette was Monday's #1 TV series for the 3rd week in a row in Total Viewers.

The Bachelorette: The Men Tell All (8-10pm - 6.9 million and 1.9/7 in AD18-49): From 8-10pm, ABC's The Bachelorette: The Men Tell All (6.9 million) was the most-watched TV show over NBC's American Ninja Warrior (6.5 million) and more than doubled Fox's So You Think You Can Dance (3.2 million). The ABC unscripted series also remained dominant in its 2-hour slot with Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

· For the 8th week in a row, The Bachelorette was up from the same night last year in Adults 18-49 (+6% - 1.8/6 on 7/21/14). It was the top-rated The Men Tell All episode in 5 years with Adults 18-34 and Women 18-34 - since 7/26/10.

The Whispers (10-11pm - 3.4 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's The Whispers held steady week to week at a 4-week high in Adults 18-49 (0.9/3) - since 6/22/15. The ABC freshman drama ranked #1 in the hour with key Women (W18-49/W25-54).

· On average this summer in the Live + 7 Day data, The Whispers shoots up 80% over its L+SD Adult 18-49 rating (gaining +0.8 rating point) to a 1.8 rating. The new ABC drama also adds another 2.2 million Total Viewers (+52%) after 7 days of TV playback, drawing an average audience of 6.4 million viewers in L7.

Quick Take for Monday, July 20, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as the Most-Watched Network on Monday

ABC's "The Bachelorette: The Men Tell All" Hits a 5-Year High In Adults 18-34 and Women 18-34

At 10pm, "The Whispers" Holds Steady Week to Week In Adults 18-49 to a 4-Week High

Monday Night (07/20/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette":L3 = 9.1 mil/2.5 rtg and L7 = 9.5 mil/2.5 rtg and Multiplatform+35 Day = 3.2 rtg

"The Whispers": L3 = 5.4 mil/1.3 rtg and L7 = 6.1 mil/1.4 rtg and Multiplatform+35 Day = 1.9 rtg

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.8 million and 1.6/5 in AD18-49):

ABC was the most-watched network on Monday (5.8 million), ranking as the top broadcaster for the 4th time in 5 weeks. ABC ran in a virtual tie for No. 1 in Adults 18-49 with NBC (1.6/5 vs. 1.7/6) and won the night by 17% in Adults 18-34 (1.4/6). "The Bachelorette" was Monday's No. 1 TV series for the 3rd week in a row in Total Viewers.

"The Bachelorette: The Men Tell All" (8:00-10:00 p.m. - 6.9 million and 1.9/7 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelorette: The Men Tell All" (6.9 million) was the most-watched TV show over NBC's "American Ninja Warrior" (6.5 million) and more than doubled Fox's "So You Think You Can Dance" (3.2 million). The ABC unscripted series also remained dominant in its 2-hour slot with Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

· For the 8th week in a row, "The Bachelorette" was up from the same night last year in Adults 18-49 (+6% - 1.8/6 on 7/21/14). It was the top-rated "The Men Tell All" episode in 5 years with Adults 18-34 and Women 18-34 - since 7/26/10.

"The Whispers" (10:00-11:00 p.m. - 3.4 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "The Whispers" held steady week to week at a 4-week high in Adults 18-49 (0.9/3) - since 6/22/15. The ABC freshman drama ranked No. 1 in the hour with key Women (W18-49/W25-54).

· On average this summer in the Live + 7 Day data, "The Whispers" shoots up 80% over its L+SD Adult 18-49 rating (gaining +0.8 rating point) to a 1.8 rating. The new ABC drama also adds another 2.2 million Total Viewers (+52%) after 7 days of TV playback, drawing an average audience of 6.4 million viewers in L7.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/20/15.





  [july 2015]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)





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