Live+3: ABC's Rookie Blue Delivers a New Playback High Among AD18-49
Live + 3 Day data for Thursday, 7/16/15
ABC's Rookie Blue scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), Rookie Blue has delivered its two largest-ever L+3 lifts in just the last 4 weeks.
· After holding steady with the prior week in the L+SD numbers, Rookie Blue ended up growing week to week in the L+3 numbers by 9% among Adults 18-49 (1.2 rating vs. 1.1 rating) to deliver a new season high.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.