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[07/25/15 - 09:02 AM]
NBC Ties for the Friday Win Among the Big 4 in 18-49
NBC spins the numbers for Friday, July 24.
[via press release from NBC]

NBC TIES FOR THE FRIDAY WIN AMONG THE BIG 4 IN 18-49, AS 'DATELINE' AND A 'TALENT' ENCORE TIE FOR THEIR SLOT WINS

'DATELINE' WINS THE 10 P.M. HOUR AMONG ABC-CBS-NBC IN ADULTS 25-54 AND TIES AS THE #1 BIG 4 SHOW OF THE NIGHT IN THAT KEY NEWS DEMO

THE 8-10 P.M. 'TALENT' ENCORE HITS A FOUR-WEEK TIME-PERIOD HIGH IN 18-49 AND A SEVEN-WEEK HIGH IN TOTAL VIEWERS

Friday Primetime Results:

· "Dateline NBC" (0.9/4 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET) tied for the time-period lead among ABC, CBS and NBC in adults 18-49 and won the hour outright among those nets in the key news demo of adults 25-54.

· "Dateline NBC" matched last week's adult 18-49 rating (0.9 vs. 0.9) and grew week to week by +2% in total viewers (4.692 million vs. 4.782 million).

· "Dateline NBC" tied for the #1 rating of the night on the Big 4 in adults 25-54 (1.3 rating each for "Dateline" and ABC's "What Would You Do?") and was #1 outright for the night on those nets in women 25-54 (1.7).

· Dateline NBC" will add substantial viewership via time-shifting -- Friday's "Dateline" is increasing by +25% in 18-49 rating (from a 1.16 to a 1.45) and 950,000 viewers overall (5.8 million to 6.8 million) going from L+SD to L+7.

· An encore telecast of "America's Got Talent" (0.9/4 in 18-49, 4.1 million viewers overall from 8-10 p.m. ET) hit a four-week high in the time period for NBC in adults 18-49 (best since June 26, 0.9 from 8-10 for a "Talent" encore) and a seven-week high in total viewers (highest since June 5, 4.4 million from 8-10 for "Jurassic Park").

· The "America's Got Talent" rebroadcast tied for #1 in the slot among ABC, CBS, NBC and Fox in adults 18-49 and all key adult-male demos.

NBC tied for #1 for the night among the Big 4 networks in adults 18-49 and all key adult-male demos.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "CBS Summer Showcase," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· AMERICA'S GOT TALENT (NBC)
· DATELINE NBC (NBC)
· WHAT WOULD YOU DO? (ABC)




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