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[07/26/15 - 08:45 AM]
"Hannibal" Maintains Last Week's Rating in Adults 18-49
NBC spins the numbers for Saturday, July 25.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Chris Hemsworth and musical guest Zac Brown Band, averaged a 2.2 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.8/4 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 entertainment telecast of the night on the Big 4 networks in 18-49 in the Local People Meters, ahead of all primetime non-sports programs on those nets.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

Saturday Primetime Results:

· "Hannibal" (0.3/1 in 18-49, 1.0 million viewers overall from 10-11 p.m. ET) maintained last week's rating in adults 18-49 and was even or up versus last week in all other key measures, including a gain of 0.1 of a point or +25% in men 25-54 (0.5 vs. 0.4).

· "Hannibal" built on its lead-in in adults 18-49, adults 18-34, adults 25-54 and other key demos.

· Despite the 10 p.m. hour, "Hannibal" maintained or increased its rating from half-hour to half-hour in every key measure, including gains of 0.1 of a point or +33% in adults 18-49 (0.3 to 0.4) and 0.1 or +25% in adults 25-54 (0.4 vs. 0.5).

· "Hannibal" will grow substantially via time-shifting -- "Hannibal" is increasing by +57% in 18-49 rating (from a 0.51 to a 0.80) and 738,000 viewers overall (1.8 million to 2.6 million) going from L+SD to L+7.

· "Aquarius" (0.2/1 in 18-49, 1.2 million viewers overall from 9-10 p.m. ET) equaled last week's rating in adults 18-49 and was even or up versus last week in all other key measures, including a gain of 0.1 of a point or +33% in women 25-54 (0.4 vs. 0.3).

· "Aquarius" is currently showing an increase week to week in total viewers (1.186 million vs. 1.183million).

· "Aquarius," which had been available for binge viewing of all episode online through its first four weeks, will add significant viewership via time-shifting - to date, "Aquarius" is growing by +40% in 18-49 rating (from a 0.77 to a 1.08) and 1.3 million viewers overall (4.0 million to 5.3 million) going from L+SD to L+7 Nielsens.

· An encore telecast of "Running Wild with Bear Grylls" (0.3/2 in 18-49, 1.3 million viewers overall from 8-9 p.m. ET) maintained or increased its rating half-hour to half-hour in all key measures.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [july 2015]  
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M
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· AQUARIUS (NBC)
· HANNIBAL (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)
· SATURDAY NIGHT LIVE (NBC)





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