TV ONE POSTS STRONGEST JULY IN NETWORK HISTORY REPORTING 10th CONSECUTIVE MONTH OF YEAR-OVER-YEAR GAINS IN PRIMETIME
Primetime July 2015 vs. July 2014 P18-49 +42% and P25-54 +39%
21 Million Total Viewers 2+ reached in Total Day
SILVER SPRING MD, (July 30, 2015) - Buoyed by the record breaking premiere of reality series Hollywood Divas, final episodes of Unsung featuring Xscape and Kid 'N Play and premiere of original movie Runaway Island, TV One announced today its best July delivery ever in Primetime and Total Day among the key demo of W25-54. Additionally, last week marked TV One's tenth straight month of year over year gains in Primetime.
· PRIMETIME: July 2015 vs. July 2014:
· TOTAL DAY: July 2015 vs. July 2014:
Source: Nielsen TV Toolbox, Live+SD July 2007-2015 (01/01/07-07/26/15); TV One Prime & Total Day Performance Prime M-Su 8pm-11pm & Total Day M-Sun 6am-6am *Tied July 2013 P25-54 | Reach based on P2+, 1 Min Qualifier
About TV One:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.