[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.

[via press release from NBC]

Saturday Primetime Results:

· "Aquarius" (0.3/1 in 18-49, 1.4 million viewers overall from 9-10 p.m. ET) grew by 0.1 of a point or +50% (0.3 vs. 0.2) week to week in adult 18-49 rating, for its top rating to date among three Saturday telecasts. "Aquarius" is also up versus last week in all other key measures, including a gain among women 18-34 of 0.2 of a point from last week's 0.1 to a 0.3 this week.

· In total viewers, "Aquarius" is up +24% week to week (1.449 million vs. 1.164 million), for its best result to date among three Saturday telecasts.

· "Aquarius," which had been available for binge viewing of all episode online through its first four weeks, will add significant viewership via time-shifting - the prior week's "Aquarius" grew by +67% going from L+SD to L+3 (0.21 to 0.35) and by 641,000 viewers overall (1.2 million to 1.8 million).

· "Hannibal" (0.3/1 in 18-49, 1.0 million viewers overall from 10-11 p.m. ET) maintained its adult 18-49 rating of the prior two weeks and is currently up +9% week to week in total viewers (1.047 million vs. 958,000), making this its most-watched episode among three Saturday telecasts to date.

· Despite the 10 p.m. hour, "Hannibal" maintained or increased its rating from half-hour to half-hour in every key measure, including gains of 0.1 of a point or +33% in adults, men and women 25-54 (0.3 to 0.4 in each measure).

· "Hannibal" will grow substantially via time-shifting -- the previous week's "Hannibal" increased by +39% going from L+SD to L+3 (0.33 to 0.46) and by 364,000 viewers overall (1.0 million to 1.3 million).

· An encore telecast of "Running Wild with Bear Grylls" (0.3/1 in 18-49, 1.6 million viewers overall from 8-9 p.m. ET) tied for #2 in the slot among the Big 4 in adults 18-49 and was #2 or tied for #2 in most key measures, while tying for #1 among those nets in women 18-34.

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Reese Witherspoon and musical guest Florence + the Machine, averaged a 2.2 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.8/4 in adults 18-49 in the 25 markets with Local People Meters, matching the show's results from the prior week in both measures.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

  [august 2015]  


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