SCIENCE CHANNEL MOVES UP THE MEN 25-54 RANKER IN JULY
All New Specials Outperform Year to Date Averages in July
Science Channel set viewership records, moved up demo rankers and delivered double digit growth in July 2015 in L+3. The network moved up three spots on the Men 25-54 ranker in July vs. July 2014 and landed at #31 among all ad supported cable nets for the month in Total Day delivery.
Additionally, Science Channel delivered record viewership and double digit gains with specials in July, including DIRECT FROM PLUTO: THE FIRST ENCOUNTER, which broke into the network top 15 programs of all time in Total Viewers P2+ on July 15 with 815,000 viewers, and RAIDERS, RAPTORS, AND REBELS: BEHIND THE MAGIC OF ILM, which averaged 339,000 Total Viewers P2+ (+14% vs. YTD average) and 137,000 in Persons 18-49 (up +27% vs. YTD average).
Source: Nielsen, L+3 data for demos cited, AA(000)s. 4/30/07 - 7/26/15