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[08/05/15 - 08:44 AM]
NBC Wins Tuesday Among the Big 4 in Every Key Measure, With "America's Got Talent" the #1 Show of the Night in All Key Categories
NBC spins the numbers for Tuesday, August 4.

[via press release from NBC]

NBC WINS TUESDAY AMONG THE BIG 4 IN EVERY KEY MEASURE, WITH 'AMERICA'S GOT TALENT' THE #1 SHOW OF THE NIGHT IN ALL KEY CATEGORIES

'TALENT' AND 'HOLLYWOOD GAME NIGHT' RETAIN 100% OF LAST WEEK'S RATINGS DESPITE SPECIAL COMPETITION FROM ABC'S 'CMA MUSIC FESTIVAL'; WHILE GROWING IN ADULTS, MEN AND WOMEN 18-34

'HGN' IS TIED FOR THE #2 SHOW OF THE NIGHT IN ADULTS 18-49, BEHIND ONLY 'TALENT'

Tuesday Results:

· "America's Got Talent" (2.1/8 in 18-49, 10.0 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

· "America's Got Talent" is currently matching last week's 2.1 rating in adults 18-49 and is up week to week in adults, men and women 18-34 (and note that "Talent" is very close to rounding to a 2.2 in adults 18-49, currently reporting a 2.147 in these prelim fast-affiliate ratings).

· "America's Got Talent" won the time period among the Big 4 in every key category, with a +75% margin of victory in adults 18-49 (2.1 vs. 1.2 for the first two hours of ABC's #2 "CMA Festival").

· "America's Got Talent" will add substantial viewership via time-shifting -- "Talent" has grown by +30% in 18-49 rating (from a 2.43 to a 3.17) and 2.2 million viewers overall (10.7 million to 12.9 million) going from L+SD to L+7.

· Upscale: The prior week's "Talent" was the top upscale Big 4 telecast of the night among adults 18-49 living in homes with $100K+ incomes (with a 122 index, 100 represents an average concentration of those homes), and "Hollywood Game Night" was #2 (102).

· "Hollywood Game Night" (1.2/4 in 18-49, 4.4 million viewers overall from 10:01-11 p.m. ET) ranks as the #2 show or tied for the #2 show of the night in adults 18-49, men 18-49, adults 25-54, men 25-54 and adults, men and women 18-34, behind only "Talent."

· "Hollywood Game Night" maintained 100% of last week's 1.2 rating in adults 18-49 and grew week to week by +29% in adults 18-34 (0.9 vs. 0.7), +17% in men 18-34 (0.7 v. 0.6) and +25% in women 18-34 (1.0 vs. 0.8).

· Facing competition this week from ABC's "CMA Music Festival" (which improved the time period for ABC in adults 18-49 by +86% vs. last week's "Extreme Weight Loss," 1.3 vs. 0.7), "Hollywood Game Night" ranked #1 or tied for #1 in the hour among ABC, CBS and NBC in adults, men and women 18-34, men 18-49 and men 25-54.

· "Hollywood Game Night" will add significant viewership via time-shifting - "HGN" is increasing by +21% in 18-49 rating (from a 1.43 to a 1.73) and 727,000 viewers overall (5.0 million to 5.8 million) going from L+SD to L+7.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; "CBS Summer Showcase," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [august 2015]  
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· AMERICA'S GOT TALENT (NBC)
· EXTREME WEIGHT LOSS (ABC)
· HOLLYWOOD GAME NIGHT (NBC)





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