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[08/11/15 - 08:36 AM]
ABC's "Bachelor in Paradise" Monday Builds on It Week-Ago Debut in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 10.
[via press release from ABC]

ABC's Bachelor in Paradise is Up 15% in Adults 18-49 to Tie a Series High

ABC Monday Prime (8-11pm - 3.7 million and 1.0/3 in AD18-49): ABC earned second place on Monday night in Adults 18-49 (1.0/3), up 11% week to week. The Net ranked #1 with Women 18-34.

Bachelor in Paradise (8-9pm - 5.0 million and 1.5/6 in AD18-49): At 8pm, ABC's Bachelor in Paradise built on its week-ago Monday premiere in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+15% - 1.5/6 vs. 1.3/5), hitting new season highs on both measures. In fact the show equaled a series high in Adults 18-49. The ABC unscripted show nearly tied NBC's American Ninja Warrior for the Adult 18-49 lead (1.5/6 vs. 1.7/7) in the hour, while ranking #1 with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). Bachelor in Paradise was Monday's #1 TV show with Adults 18-34, Women 18-34 and Women 18-49.

Bachelor in Paradise: After Paradise (9-10pm - 3.3 million and 0.8/3 in AD18-49): From 9-10pm, ABC's debut of Bachelor in Paradise: After Paradise ran neck and neck with Fox's So You Think You Can Dance in Total Viewers (3.3 million vs. 3.4 million) and Adults 18-49 (0.8/3 vs. 0.9/3), while leading the Fox show for the 2nd week in a row with Women 18-34. The new show was up slightly from its week ago debut in Total Viewers and steady in Adults 18-49.

Quick Take for Monday, August 10, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Bachelor in Paradise" Monday Builds on it Week-Ago Debut in Total Viewers and Adults 18-49, Matching a Series High Among Young Adults

"Bachelor in Paradise" is Monday's No. 1 Show in Adults 18-34 and Key Women

"Bachelor in Paradise: After Paradise" Beats Fox's "So You Think You Can Dance" In the Hour in Women 18-34

Monday Night (08/10/15) - ABC Total Viewer and Adult 18-49 Projections

"Bachelorette in Paradise": L3 = 6.4 mil/1.9 rtg and L7 = 6.6 mil/1.9 rtg.

"Bachelorette in Paradise: After Paradise": L3 = 4.3 mil/1.0 rtg and L7 = 4.4 mil/1.0 rtg.

"The Whispers": L3 = 4.3 mil/0.9 rtg and L7 = 4.8 mil/1.0 rtg.

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 3.7 million and 1.0/3 in AD18-49):

ABC earned second place on Monday night in Adults 18-49 (1.0/3), up 11% week to week. The Net ranked No. 1 with Women 18-34.

"Bachelor in Paradise" (8:00-9:00 p.m. - 5.0 million and 1.5/5 in AD18-49):

At 8:00 p.m., ABC's "Bachelor in Paradise" built on its week-ago Monday premiere in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+15% - 1.5/6 vs. 1.3/5). In fact the show equaled a series high in Adults 18-49. The ABC unscripted series nearly tied NBC's "American Ninja Warrior" for the Adult 18-49 lead (1.5/6 vs. 1.7/7) in the hour, while ranking No. 1 with Adults 18-34 and all key Women demos (W18-34/W18-49/W25-54). "Bachelor in Paradise" was Monday's No. 1 TV show with Adults 18-34, Women 18-34 and Women 18-49.

"Bachelor in Paradise: After Paradise" (9:00-10:00 p.m. - 3.3 million and 0.8/3 in AD18-49):

From 9:00-10:00 p.m., ABC's "Bachelor in Paradise: After Paradise" ran neck and neck with Fox's "So You Think You Can Dance" in Total Viewers (3.3 million vs. 3.4 million) and Adults 18-49 (0.8/3 vs. 0.9/3), while leading the Fox show for the 2nd week in a row with Women 18-34. The new ABC show was up slightly from its week-ago debut in Total Viewers and steady in Adults 18-49.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program ratings, 8/10/15.





  [august 2015]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELOR IN PARADISE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)




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