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[08/18/15 - 08:44 AM]
NBC Wins Monday in 18-49 and Total Viewers, With "American Ninja Warrior" #1 for the Night in Both Measures
NBC spins the numbers for Monday, August 17.

[via press release from NBC]

NBC WINS MONDAY IN 18-49 AND TOTAL VIEWERS, WITH 'AMERICAN NINJA WARRIOR' #1 FOR THE NIGHT IN BOTH MEASURES

A 'RUNNING WILD' ENCORE FINISHES WITHIN 0.1 OF LAST WEEK'S SEASON HIGH FOR ORIGINALS

'WILD' WINS THE 10 P.M. HOUR AMONG ABC, CBS & NBC IN 18-49 BY AN +86% MARGIN

Monday Primetime Results:

· "American Ninja Warrior" (1.8/6 in 18-49, 6.7 million viewers overall from 8-10:01 p.m. ET) delivered the #1 results of the night among Big 4 telecasts in adults 18-49, total viewers, adults 25-54 and all key adult-male demos.

· "American Ninja Warrior" finished within 5% of last week's 6.999 million viewers overall in these preliminary fast-affiliate ratings, a series record (which translated to 7.194 million in official nationals), and is running within 0.2 of a point of last week's 2.0 in these prelim fast-affiliate ratings, and within 0.3 of last week's 2.1 in official nationals, which matched the show's highest rating in more than three years (since June 4, 2012).

· Heading into last night, "American Ninja Warrior"was up +16% summer to date versus one year ago in 18-49 (2.2 vs. 1.9, "most current") and up +26% or 1.5 million persons in total viewers (7.2 million vs. 5.7 million).

· "American Ninja Warrior" will add substantial viewership via time-shifting -- "Ninja" has grown by +18% in 18-49 rating going from "live plus same day" to "live plus seven day" ratings (from a 1.91 to a 2.26) and 872,000 viewers overall (6.4 million to 7.3 million).

· An encore telecast of "Running Wild with Bear Grylls" (1.3/5 in 18-49, 3.5 million viewers overall from 10:01-11 p.m. ET) finished within 0.1 of last week's season-high rating in 18-49, despite last night's encore telecast.

· With a rebroadcast featuring Zac Efron, "Running Wild with Bear Grylls" won the time period among ABC, CBS and NBC in every key demographic, generating an +86% margin of victory among those nets in adults 18-49 (1.3 vs. 0.7 for CBS's second-place "NCIS: LA" encore).

· "Running Wild with Bear Grylls" will add significant viewership via time-shifting -- "Running Wild" is growing by +21% in 18-49 rating (from a 1.19 to a 1.44) and 635,000 viewers overall (3.6 million to 4.2 million) going from L+SD to L+7.

· NBC won Monday night among the Big 4 networks in every key measure (including a tie in women 18-34).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "CBS Summer Showcase," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "CBS Summer Showcase," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· AMERICAN NINJA WARRIOR (NBC)
· NCIS: LOS ANGELES (CBS)
· RUNNING WILD WITH BEAR GRYLLS (NGC)





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