[08/21/15 - 02:11 PM]
"The Astronaut Wives Club" Grows Its 8pm Hour by More Than 20% During Its Run
ABC spins the numbers for Thursday, August 20.

[via press release from ABC]

Quick Take for Thursday, August 20, 2015 (Natonal Live + Same Day Program Ratings)

"The Astronaut Wives Club" Grows its 8pm Hour by More than 20% During its Run

"Mistresses" Grows for the 2nd Straight Week to its Best Numbers in Over 1 Month

ABC's "Rookie Blue" Draws its Biggest Audience in 3 Weeks

Thursday (08/20/15) - ABC Total Viewer and Adult 18-49 Projections

"AWC": L+3 = 5.8 million/1.1 rtg, L+7 = 6.3 million/1.2 rtg, Multiplatform+35 = 1.5 rtg

"Mistresses": L+3 = 5.3 million/1.2 rtg, L+7 = 5.7 million/1.3 rtg, Multiplatform+35 = 1.8 rtg

"Rookie Blue": L+3 = 5.3 million/0.8 rtg, L+7 = 5.6 million/0.9 rtg, Multiplatform+35 = 1.1 rtg

Live + Same Day Results:

"The Astronaut Wives Club" (8:00-9:00 p.m. - 3.8 million and 0.7/3 in AD18-49):

The series finale of ABC's "The Astronaut Wives Club" shot up over the prior week by 19% in Total Viewers (3.8 million vs. 3.2 million) and by 17% in Adults 18-49 (0.7/3 vs. 0.6/3) to deliver 3-week highs - since 7/30/15. In addition, the ABC summertime drama grew week to week by 25% in Women 18-49 and 25% in Women 25-54.

· On average during its 10-episode run, "The Astronaut Wives Club" improved its 8 o'clock hour for ABC over original programming during the comparable weeks last summer ("Black Box"/"The Quest" = 3.9 million and 0.8/3) by 28% in Total Viewers and 25% in Adults 18-49.

"Mistresses" (9:00-10:00 p.m. - 3.3 million and 0.8/3 in AD18-49):

ABC's "Mistresses" grew for the 2nd straight week in Total Viewers (+10% - 3.3 million vs. 3.0 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3) to deliver its best performance in more than 1 month - since 7/9/15 and 7/16/15, respectively. In addition, "Mistresses" soared week to week by 50% in Women 18-34 to a new season high.

"Rookie Blue" (10:00-11:00 p.m. - 3.6 million and 0.6/2 in AD18-49):

ABC's "Rookie Blue" was up for the 2nd week in a row in Total Viewers (+9% - 3.6 million vs. 3.3 million) to attract its largest overall audience in 3 weeks (since 7/30/15), while holding steady in Adults 18-49 (0.6/2).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 8/20/15.

  [august 2015]  


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