or


[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.
[via press release from MTV]

2015 "MTV VIDEO MUSIC AWARDS" GENERATES MORE THAN 73 MILLION VIEWS ACROSS PLATFORMS

Big Moments Drive 2015 MTV VMAs to 41MM Digital Streams and Record 21MM Tweets, Enormous Activity Across Vine, Tumblr, Facebook, and Instagram

Los Angeles, CA - September 2, 2015 - MTV, a unit of Viacom (NASDAQ: VIAB, VIA), reported today that the 2015 "MTV Video Music Awards" has generated more than 73 million views to date across platforms, inclusive of video viewing across television, MTV.com and the MTV App, and social platforms including Facebook and Twitter. Through Tuesday, September 1, the 2015 MTV VMA had recorded 41 million videos streams - up 55% over last year - across MTV's digital platforms, Twitter, and Facebook.*

Powered by a barrage of big moments, the 2015 MTV VMAs drove enormous activity on social media and now stands as the most Tweeted television program since Nielsen Social began tracking Twitter TV activity. Digital and social platform-specific highlights include:

MTV Digital: MTV.com attracted 19 million total visits, up 23% over 2014. Streams to the MTV App increased 643% over 2014. (Omniture 8.30.15-9.1.15 vs. 8.24.14-8.16.14)

Vine: The 2015 MTV VMAs generated more than 100 million loops on Vine. (Vine, 8.30.15)

Instagram: The 2015 MTV VMAs generated 64 million interactions on Instagram. (Instagram, 8.30.15)

Facebook: 16 million people had 39 million Facebook interactions related to the 2015 MTV VMAs. (Facebook, 8.30.15)

Twitter: 2.2 million people sent 21.4 million Tweets about the 2015 MTV VMAs. Nearly 11.8 million people saw those Tweets a total of 676 million times.

VMA tweets grew 69% year-over-year. The most Tweeted minute occurred at 10:49 p.m. with 247,525 Tweets following Kanye West's announcement that he was running for President. (Nielsen Social, 8.30.15 vs. 8.24.14)

YouTube: The 2015 MTV VMAs generated 2.1 million views on YouTube. (YouTube Analytics, 8.30.15 - 8.31.15)

Sources:

Total Views - Nielsen, reach, all plays, Viacom nets, LSD, 1 min. qualifier, 8/30/15-9/1/15, Omniture 8/30/15-9/1/15 vs 8/24/14-8/16/14; Facebook Insights, Twitter, Twitter Amplify

Streams - Omniture 8/30/15-9/1/15 vs 8/24/14-8/16/14; Facebook Insights, Twitter, Twitter Amplify

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.





  [september 2015]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[10/28/25 - 02:07 PM]
"Sunday Night Football" on Record Pace Through Week 8, Averaging 24.7 Million Viewers on NBC and Peacock
Packers-Steelers audience peaked at 28.2 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).
[10/28/25 - 12:01 PM]
Netflix Top 10: Week of October 20 - "A House of Dynamite" Hits the Target at No. 1 in This Week's Top 10
Plus: "Nobody Wants This," "The Elixir," and "The Monster of Florence" rise to the top in their opening weekends.
[10/27/25 - 12:03 PM]
Second-Most Viewed NBA Opening Week on ESPN Since 2014; "Inside the NBA" Averaged 1M Viewers in Its Opening Week Debut on ESPN
Last week's NBA coverage averaged 2.2 million viewers.
[10/24/25 - 02:54 PM]
ESPN's Third-Most Watched NBA Season-Opening Wednesday Ever
The two-game slate averaged 2.33 million viewers, up 44 percent from last year.
[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.
[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.
[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.
[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.
[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[10/22/25 - 03:06 PM]
FOX Sports Delivers Most-Watched ALCS Game Since 2017
9,028,000 viewers tuned in across FOX, FS1, FOX Deportes & FOX Sports streaming services for the Toronto Blue Jays' ALCS Game 7 victory over the Seattle Mariners.
[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.
[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.
[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.
[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.
[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.