LIFETIME POSTS DOUBLE DIGIT YEAR-ON-YEAR GROWTH IN KEY DEMOS FOR AUGUST
Network Posts +10% Jump in Total Viewers and +16% Increase with Adults 25-54;
+20% Gain among Women 25-54 Fuels Best Monthly Ranking in the Demo in Five Years
LOS ANGELES, CA (September 2, 2015) - Powered by its hit series Little Women: LA, Bring It!, Dance Moms and Project Runway, along with its scripted program Devious Maids and world premiere of the original movie The Unauthorized Full House Story, Lifetime posted double digit year-to-year growth for the month of August in key demographics, while ranking #3 among Women 25-54 in cable, its best monthly ranking in the demo in five years, and #4 in Women 18-49, its highest August rank in three years.
For the month, among Total Viewers, Lifetime locked in a +10% gain vs. August 2014. Among Women 25-54, the network jumped +20%, its best monthly increase in nearly three years; and in Women 18-49, it was
+4%, its first month of growth since January 2014. With Adults 25-54, Lifetime was +16%, its strongest monthly jump in more than two years; and in Adults 18-49, the network was +3%, its first month with growth in the demo since January 2014, according to Nielsen Research.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, nonfiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-�ABC Television Group and Hearst Corporation.