ABC's Celebrity Wife Swap Finale is Up with a 4-Week High in Viewers

Celebrity Wife Swap (10-11pm - 2.9 million and 0.8/3 in AD18-49): ABC's season finale of Celebrity Wife Swap grew week to week in Total Viewers (+7% - 2.9 million vs. 2.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3) earning its most-watched telecast in 4 weeks - since 8/5/15.

Quick Take for Wednesday, September 2, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks

Wednesday (09/02/15) - ABC Total Viewer and Adult 18-49 Projections:

"Celebrity Wife Swap": L+3 = 3.4 mil/0.9 rtg, Live+7 = 3.5 mil/1.0 rtg, Multiplatform+35 = 1.1 rtg

Live + Same Day Results:

"Celebrity Wife Swap" (10:00-11:00 p.m. - 2.9 million and 0.8/3 in AD18-49):

ABC's season finale of "Celebrity Wife Swap" grew week to week in Total Viewers (+7% - 2.9 million vs. 2.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), earning its most-watched telecast in 4 weeks - since 8/5/15.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 09/02/15.